DESIGN EVALUATION

Assessment 2: 33535/02 DESIGN EVALUATION

**IMPORTANT NOTE: You will find that Design Elements and Design Principles will vary depending on which text you consult- the list we have used here and which will be referred to throughout the course is from a recommended graphic design textbook:

Barnum, A. Haddock, S. Hicks, A. Oppen, F. (2012) Graphic Design Australian Style Manual. Sydney: McGraw Hill, p. 99-103

Questions to ask Y/N Comments (this section must be completed)
The Design Brief
Does the design meet the communication objectives of the design brief?
Does the type portray the appropriate style and personality according to the brief?
Does the type portray the appropriate tone and feeling according to the brief?
Type Analysis –legibility and readability
Is the hierarchy correct?
Is the point size effective?
Are there widows?
Is the letter placement effective?
Is there enough line spacing (leading)?
Have you used the following design elements successfully?

Design elements

Line
Shape
Space
Texture
Value and contrast
Size and scale
Colour
Have you used the following design principles successfully?

Design Principles

Balance
Rhythm
Pattern
Unity
Proportion
Emphasis
Contrast
Overall Design
Potential to inform future work
Any legal and copyright issues?
Any production issues?
Explain the opportunities and constraints of digital and manual typography