Descriptive Analysis

  1. The aim of descriptive statistical analysis is to identify which specific advertising communication method/medium among the below would reach as many potential customers as possible effectively at generating sales for the newly launched T5 smartphone.
    [a] watching television,
    [b] browsing the internet,
    [c] listening to the radio,
    [d] engaging with social media,
    [e] readings newspapers/magazines.
  2. Discuss and finalize the Results
  • Descriptive Statistics Analysis of the Survey Data based in Annex A.
  • Develop a BAR graph and table & figures to communicate the results.
  • Describe your findings based on the format in Annex B.