Data Analysis Report

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MANM019 Assignment 2 Brief
Data Analysis Report (1500 words) Deadline: 08/08/2022, 4 pm

General information
Submission details: 08/08/2022, 4 pm
Electronic submission only through Turnitin on SurreyLearn.
Please note that the time of submission is logged once the document has been successfully uploaded and
confirmed – this may take more than five minutes during busy periods. Please ensure the document/file
has uploaded successfully before 4pm.
When submitting students
must use ‘Student ID’as the document’s file name and as the assignment title in
Turnitin.
Contribution to final mark for module: 50%
Maximum word length: 1,500 (excluding reference list at the end of the assignment).
Please state the word count on the front page. 1,500 words is the MAXIMUM word length. Any text going beyond this
will not be marked. Please note that:
The word count includes everything from the first word of the introduction to the last word of the conclusion.
The word count doesn’t include table of contents, acknowledgements, abbreviation pages, tables, figures or
images, references/ bibliographies, appendices.
Format your assignment using Times New Roman font, size 12 and 1.5 line-spacing.
Referencing: Provide references in Harvard referencing style:
https://www.surrey.ac.uk/library/documents/learning/Harvard%20Referencing%20Guide%202017.pdf

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Aims
The aim of the assignment is to test your ability to:
1- Check psychometric qualities of given scales/measures (Run factor analysis and compute Cronbach
alpha)
2- Develop associative and comparative research hypotheses (develop at least three hypotheses)
3- Choose appropriate statistical test(s) to your developed research hypotheses
4- Tabulate data analysis results in a professional manner (Tip:
check academic articles and follow them)
5- Interpret statistical data analysis results
6- Conclude whether (or not) your developed hypotheses are accepted/supported
7- Come up with managerial and theoretical implications based on your data analysis results.
You need to structure your assignment according to the general and specific requirements outlined on the
following pages and discuss all the points that are required.
The number and variety of very good research proposals is endless. A very data analysis report reflects your
understanding of hypotheses development, measurement levels, hypotheses testing, choice, application and
interpretation of appropriate statistical technique(s).
In addition to the specific requirements, the
assessment grid provides extra information on the assignment.
General Requirements
It is essential that you follow the specific requirements for this assignment (see next page).
First of all you will be given:
(a) a list of measurement/question scales for a number of constructs/variables in a given questionnaire
(b) SPSS dataset that contains collected responses for these
Your assignment needs to be structured into the following sections:
1. Cover page (use cover page provided on SurreyLearn)
2. Title page
3. Table of contents
4. Psychometric qualities of measurement scales
5. Hypotheses development and testing
6. Discussion and implications
7. References
8. Appendices
Make sure that you
answer all of the questions outlined under “Specific Requirements” for each of these five
sections and structure your assignment accordingly. Your grade will be determined accordingly (have a look at the
attached
assessment grid, which also provides you with more instruction).
Use the text-books, the lecture slides and the tutorial exercises as guidance for your answers.
Start early! I recommend that you start working on this assignment as specific parts of it are discussed in the
lecture.

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Assessment 2 Specific Requirements
Data Analysis Report
1.Psychometric qualities of measurement scales (500 words)
Shortly summarise the results of factor analysis and scale reliability tests. To this end, you need
to

i. Report and tabulate factor analysis (Tip: check academic articles to follow their
professional tabulation approaches)
(understanding)(Presentation)
ii. Briefly interpret and discuss factor analysis results (understanding) (knowledge)
iii. Justify any actions/steps taken to improve validity and reliability of scales
iv. Report and tabulate scale reliability tests for all constructs
(Presentation)
v. Briefly interpret and discuss scale reliability results (understanding) (knowledge)
i. Clearly state at LEAST THREE research hypotheses (there is no theoretical
justification required for any of the three hypotheses
) where you demonstrate your
ability to develop
comparative and associative hypotheses (understanding).Indicate
and justify the type of statistical test used for each hypothesis
(understanding)
(knowledge)
ii. Tabulate results of statistical test (Tip: check academic articles to follow their
professional tabulation approaches)
(Presentation)
iii. Briefly interpret and report statistical results (understanding) (knowledge)
iv. Clearly state whether or not a hypotheses was supported/accepted. (understanding)
i. Propose some managerial recommendations and link them to your data analysis
results
(understanding)
ii. Propose and justify a follow up study and this can be either quantitative or
qualitative study.
(understanding)

(understanding) (knowledge)
2. Hypotheses development and Testing (700 words)
3. Discussion and implications (300 words)
Discuss the research findings and use them to:
4. References (not counting towards word count)
5. Appendices (not counting towards word count)
Disclose SPSS output that support your answers
The marking criteria/grid is disclosed in the next two pages
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CLASS MARK READING & KNOWLEDGE (40%) UNDERSTANDING, ANALYSIS AND ARGUMENT (40%) ORGANISATION AND PRESENTATION (20%)
Distinction
Exceptional’
100
95
85
Very extensive reading and
exceptionally comprehensive
knowledge which indicates a high level
of independent background research.
Very full and perceptive awareness of subject matter, with original critical and analytical
assessment of the issues and excellent grasp of their wider significance.
Combines a comprehensive understanding of theoretical issues and empirical application. Clear
evidence of a high level of originality and independent thought along with an ability to defend a
position logically and convincingly with arguments presented that are sophisticated and
challenging.
Very well structured piece of work demonstrated by an
excellent arrangement & development of material &
argument.
Excellent English and meticulous presentation, immaculate
referencing and extensive bibliography.
Observes the word limit.
Distinction
Excellent
78
75
72
Wide reading and comprehensive
knowledge of the subject matter which
goes beyond the course material and
lectures.
Full and perceptive awareness of issues, demonstrating an appreciation of all major points and a
clear grasp of their wider significance.
Clear evidence of independent thought, ability to defend a position logically and convincingly. At
the higher end, can make linkages between theoretical issues and empirical application and also
demonstrates some originality and flair.
Well-structured piece of work with very careful thought given
to arrangement and development of material and argument.
Excellent English with appropriate referencing and
comprehensive bibliography.
Observes the word limit.
Merit
Very Good
68
65
62
Good range of reading and good
knowledge which comprehensively
covers course material and may go
beyond this.
A comprehensive argument demonstrating a sound awareness of issues and a serious
understanding of their wider significance.
Evidence of careful thought with a well-developed argument.
Use of theories, concepts and research findings which are largely precise although there may be
factual errors or inaccuracies.
Well-organised answer with a clear structure which facilitates
the development of material and argument.
Good English with appropriate referencing and bibliography.
Observes the word limit.
Pass
Good
58
55
Fair range of reading and reasonable
knowledge of
course material
Essay is a good response to the question.
It demonstrates some grasp of theory and its relation to empirical data but less awareness of
issues and their wider significance.
It is largely accurate but may contain more than minor errors such as incorrect facts or errors of
omission.
There may be some attempt at serious argument but this is not fully developed.
The essay is correct but lacks originality and clarity of though for an above average grade.
Good effort to organise the material and argument.
Adequate English with reasonable referencing and
bibliography. Adequate observation of the word limit.
Pass
Satisfactory’
52 Evidence of reading and some
knowledge of course material.
Essay is a satisfactory response to the question.
It demonstrates some grasp of theory and its relation to empirical data but less awareness of
issues and their wider significance.
It is accurate in areas but may contain errors such as incorrect facts or errors of omission.
The argument is not developed.
The essay is satisfactory but lacks originality and clarity of though for an above average grade.
Satisfactory effort to organise the material and argument.
Adequate English with reasonable referencing and
bibliography. Adequate observation of the word limit.
Pass 50
Fail 48
45
42
Limited reading and incomplete
knowledge of course material.
Awareness of issues and of their wider significance but at a basic level.
Largely descriptive with some errors and omissions.
Limited argument.
Structure of the essay is weak and there is a limited effort
to organise material and argument.
Satisfactory English but may contain some errors.
Limited referencing and bibliography.
May not observe the word limit.
Fail 38
35
32
25
20
10
0
Very limited reading and knowledge
with evident gaps in knowledge.
Lack of familiarity with course material is
evident
Very limited awareness of issues and of their wider significance and contains a small amount of
acceptable and relevant information.
Clearly deficient answer which contains substantial errors, omissions or irrelevancies.
Structure is largely absent indicating very little effort put
into organising material.
Significant errors in English and poor referencing and
Bibliography.
Does not observe the word limit.

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