Coursework Assessment Brief

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BPP Coursework Cover Sheet
Please use the table below as your cover sheet for the 1st page of the submission. The sheet should
be before the cover/title page of your submission.

Programme
Module name
Schedule Term
Student Reference Number (SRN)
Report/Assignment Title
Date of Submission
(Please attach the confirmation of any
extension received)
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my
original work, researched, undertaken, completed and submitted in accordance with the requirements
of BPP School of Business and Technology.
The word count, excluding contents table, bibliography and appendices, is ___ words.
Student Reference Number: Date:
By submitting this coursework, you agree to all rules and regulations of BPP regarding
assessments and awards for programmes.
Please note, submission is your declaration you are fit
to sit.
BPP University reserves the right to use all submitted work for educational purposes and may
request that work be published for a wider audience.
BPP School of Business and Technology

2
MSc Management
Global Strategy and Sustainability
Coursework Assessment Brief
Submission mode: Turnitin online access
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1. General Assessment Guidance

Your summative assessment for this module is made up of this Coursework and Presentation
slides submission which accounts for 100% of the marks.
Please note late submissions will not be marked.
You are required to submit all elements of your assessment via Turnitin online access. Only
submissions made via the specified mode will be accepted and hard copies or any other digital
form of submissions (like via email or pen drive etc.)
will not be accepted.
For coursework, the submission word limit is 3000 words. You must comply with the word count

guidelines. You may submit LESS than 3000 words but not more. Word Count guidelines can be
found on your programme home page and the coursework submission page. The presentation
has no word limit but has 8 slides.

Do not put your name or contact details anywhere on your submission. You should only put
your student registration number (SRN) which will ensure your submission is recognised in the
marking process.
A total of 100 marks are available for this module assessment, and you are required to achieve
minimum 50% to
pass this module.
You are required to use only Harvard Referencing System in your submission. Any content which

is already published by other author(s) and is not referenced will be considered as a case of
plagiarism.

You can find further information on Harvard Referencing in the online library on the Hub (Found
via Help&Support).
You can use the following link to access this information:
http://bpp.libguides.com/Home/StudySupport
BPP University has a strict policy regarding authenticity of assessments. In proven instances of

plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to
read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which
are available on HUB in the Academic registry section (Found via Help&Support).

You should include a completed copy of the Assignment Cover sheet. Any submission without
this completed Assignment Cover sheet may be considered invalid and not marked.

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2. Assessment Brief
This module is assessed through one graded element worth 100%. You must achieve at least
50% to pass this module.
PART A – BUSINESS REPORT (70 MARKS)
In the role of a Management Consultant, you are required to undertake an overall strategy
review of Tesla and provide a business report to the CEO on further growth opportunities using
the techniques and concepts you have covered in the module.
PART B – POWERPOINT PRESENTATION (30 MARKS)
In the role of a Management Consultant, you are required to provide a short PowerPoint
presentation to the CEO of Tesla on key points of interest and relevant recommendations to the
CEO regarding future sustainable development.
TESLA CASE STUDY – BACKGROUND READING: AVAILABLE IN THE CORE TEXTBOOK VIA THE
HUB
De Wit, B (2020), Strategy, An International Perspective; 7
th edition, Cengage Learning EMEA,
Andover, Hampshire
STUDENTS ARE EXPECTED TO CONDUCT THEIR OWN INDEPENDENT RESEARCH FOR THIS
COMPANY ALSO.

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TESLA MANAGEMENT CONSULTANCY REPORT
PART A- Business Report (3000 words) – 70 MARKS
In the role of a Management Consultant, you are required to undertake an overall strategy
review of Tesla and provide a business report to the CEO on further growth opportunities using
the techniques and concepts you have covered in the module.

Task 1 -The External and Internal Environment (15 Marks)
o Identify and critically analyse the external and internal environment for Tesla using
relevant models.

o Discuss in more detail what you consider to be the 3 most critical factors emerging
from your analysis.
o Determine Tesla’s current sources of competitive advantage and critically evaluate
how they maintain and build on this competitive advantage.

o Support your arguments with academic literature and references to other similar real
companies.
Task 2 – Strategy in the Global Environment (15 Marks)

o Using relevant models for analysing how organisations enter into foreign markets,
critically evaluate the motives for Tesla expanding internationally and explain how
this impacts their overall company strategy.
o Provide justified recommendations for the different strategies Tesla can use to
compete in the global environment.
o Support your arguments with academic literature and references to other similar real
companies.

Task 3 – Corporate Strategy (15 Marks)
o Evaluate and critically analyse the use of horizontal integration, vertical integration,
outsourcing or strategic alliances.

o Provide recommendations as to how Tesla can increase their profitability.
o Support your arguments with academic literature and references to other similar real
companies.
Task 4 – Strategic Purpose – Ethics and CSR (15 Marks)
o Using relevant theoretical models analyse and evaluate Tesla’s CSR strategy.
o Identify and critically discuss the main ethical issues which Tesla currently faces and
provide recommendations as to how they can address these.
o Support your arguments with academic literature and references to other similar real
companies.
Presentation and Structure (10 Marks)
Assessment Self-Evaluation (N/A)
You should self-evaluate each single task of your report by using the rubric provided in the
marking guide and attach it to your report. The template for this can be found in the marking
guide section.

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Word count: 3000 words
Your report structure should include the following sections:
Cover page (University cover sheet)
Table of Contents
List of Abbreviations (if appropriate)
Introduction
Task 1– The External and Internal Environment
Task 2 – Strategy in the Global Environment
Task 3 – Corporate Strategy
Task 4 – Strategic Purpose – Ethics and CSR
Concluding remarks
References
Assessment Self-Evaluation
Appendix (if appropriate)
Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of
abbreviations, references, assessment self-evaluation and appendix are not part of the 3000-word
count.
Tip for Mapping the Assessment towards Module Topics and Module
Learning Outcomes (LOs)

Assessment Task Module Topics Marks Module LOs
Task 1 – The External &
Internal Environment
External Analysis –
Opportunities and
Threats
Internal Analysis –
Distinctive
competencies,
profitability and
competitive advantage
15 LO1: Critically analyse the internal and external
business environment as sources of competitive
advantage to facilitate a global strategy.
Task 2 – Strategy in the
Global Environment
Strategy in the Global
Environment – profit
growth through global
expansion
15 LO3: Evaluate the implications of global strategy to
management practice within a business environment.
Task 3 – Corporate Strategy Corporate Strategy –
diversification,
integration and
outsourcing
15 LO2: Critically evaluate both strategic direction and
strategic options in complex business environments.
Task 4 – Strategic Purpose –
Ethics and CSR
Strategic Purpose –
Ethics and CSR
15 LO4: Assess and apply suitable frameworks and ideas
to formulate and control sustainability for
organisations in a global context.
Presentation and Structure 10
Assessment Self-Evaluation N/A
Total 70

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PART B- POWERPOINT PRESENTATION – 30 MARKS
Your PowerPoint presentation should contain the following: –

Slides Content Marks
1 Title of presentation
Student SRN No
Date
N/A
2 Agenda N/A
3 Identify, analyse and evaluate the PEOPLE aspect of the three
main pillars of sustainability in relation to Tesla.
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4 Identify, analyse and evaluate the PROFIT aspect of the three
main pillars of sustainability in relation to Tesla.
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5 Identify, analyse and evaluate the PLANET aspect of the three
main pillars of sustainability in relation to Tesla.
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6 Key points of interest for the CEO of Tesla regarding future
sustainable development
4
7 Relevant recommendations 4
8 References 2
N/A Overall presentation and structure 2
N/A Self-assessment N/A
TOTAL 30 MARKS

Presentation must be included as an appendix to the main report (at the end of the Word
document). To insert Microsoft PowerPoint Slides into Microsoft Word, please follow these
instructions for each slide of your presentation:
1. Copy the slide in PowerPoint
The first step is to start in PowerPoint and select a slide thumbnail on the left side. Click on the slide
thumbnail and then press Ctrl+C on keyword to copy it to my clipboard (or right click with your
mouse and Copy).

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2. Paste the slide into Word
Next step is to click in Word document where you want to paste the selected PPT slide. Go ahead
and just press Ctrl+V on keyboard (or right click on your mouse and Paste) to paste the selected slide
to Word.
Remember to repeat these steps for each slide of your presentation.
If you have any further questions about this coursework assignment, please contact the module
leader or the tutor.
PART B – POWERPOINT PRESENTATION
Tip for Mapping the Assessment towards Module Topics and Module
Learning Outcomes (LOs)

Assessment Task Module Topics Marks Module LOs
In the role of a Management
Consultant, you are required
to provide a short
PowerPoint presentation to
the CEO of Tesla on key
points of interest and
relevant recommendations to
the CEO regarding future
sustainable development.
Strategic Purpose –
Sustainability and
corporate performance
30 LO4: Assess and apply suitable frameworks and ideas
to formulate and control sustainability for
organisations in a global context.
Total 30

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3. PART A – Business Report – Marking Guide (Student Version)

Assignment
task
Distinction (70-100%) Merit (60-69%) Pass (50-59%) Fail (0-49%) Self
Evaluation
Task 1: Potential answers could include:
External analysis:
Application of appropriate models to analyse the external influences on the Automobile Industry.
Application of appropriate models perform an analysis of the structure and attractiveness of the Automobile Industry by identifying the key
forces acting on the industry, including industry competitive conditions and Tesla’s main competitors.
Internal analysis:
Application of appropriate models to analyse the internal capabilities/resources on Tesla.
Tesla’s competitive advantages.
Evaluation:
Key opportunities and threats faced by Tesla. Tesla’s strengths as well as its key weakness. Answer should be logically linked to external and
internal environment analysis.
This task can have a number of different answers, but you must be able to justify your answers and support your statements with relevant
academic references.
The External
and Internal
Environment
(15 marks)
Excellent/outstanding critical
discussion (using relevant models)
of key factors emerging from
analysis of the external and internal
environment in the case study
company.
Excellent/outstanding criticial
assessment of the sources of
competitive advantage that the case
study possess and how they build
and maintain this competitive
advantage.
Student is using the concepts
presented in the module and is
applying them to the case study.
Good critical discussion
(using relevant models) of
key factors emerging from
analysis of the external
and internal environment
in the case study
company.
Good assessment of the
sources of competitive
advantage that the case
study company possess
and how they build and
maintain this competitive
advantage.
Satisfactory discussion of key
factors (using relevant models)
emerging from analysis of the
external and internal
environment in the case study
company.
Satisfactory assessment of the
sources of competitive
advantage that the case study
company possess and how they
build and maintain this
competitive advantage.
Student is using the concepts
presented in the module and is
applying them to the case study.
Limited, weak, or inadequate
discussion.
No use of the concepts
presented in the module.
No application of the module
concepts to the case study.

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Discussion is supported by strong
evidence from the academic
literature and by the comparison
with at least one other similar real
company.
Student is using the
concepts presented in the
module and is applying
them to the case study.
Discussion is supported by
solid evidence from the
academic literature.
Discussion is supported by basic
evidence from the academic
literature.
Task 2: Potential answers could include:
Application of appropriate models to analyse the reasons and strategic benefits for Tesla to expanding internationally.
Internationalisation strategy options available for Tesla and recommendations of which one(s) best suit its global expansion.
Entry models that best suit Tesla’s global expansion strategy. Provide justified recommendations.
This task can have a number of different answers, but you must be able to justify your answers and support your statements with relevant
academic references.
Strategy in the
Global
Environment
(15 marks)
Excellent/outstanding critical
discussion and justification (using
relevant models) for the case study
company entering foreign markets.
Recommendations for different
strategies which the case study
company can use to compete in the
global environment.
Student is using the concepts
presented in the module and is
applying them to the case study.
Discussion is supported by strong
evidence from academic literature
and by the comparison with at least
one other similar real company.
Good critical discussion
and justification (using
relevant models) for the
case study company
entering foreign markets.
Recommendations for
different strategies which
the case study company
can use to compete in the
global environment.
Student is using the
concepts presented in the
module and is applying
them to the case study.
Discussion is supported by
solid evidence from
academic literature.
Satisfactory discussion and
justification (using relevant
models) for the case study
company entering foreign
markets. Recommendations for
different strategies which the
case study company can use to
compete in the global
environment.
Student is using the concepts
presented in the module and is
applying them to the case study.
Discussion is supported by some
basic evidence from academic
literature.
Limited, weak, or inadequate
discussion and justification.
No use of the concepts
presented in the module.
No application of the module
concepts to the case study.
Task 3: Potential answers could include:
Tesla’s supply chain analysis and key forward and backward components of Tesla’s supply chain.

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Tesla’s options for vertical and horizontal integration. Recommendations of which one(s) can improve the firm’s competitive strategy,
including options for outsourcing and strategic alliances. Provide justified recommendations.
This task can have a number of different answers, but you must be able to justify your answers and support your statements with relevant
academic references.
Corporate
Strategy
(15 marks)
Excellent/outstanding critical
discussion which evaluates and
analyses the use of horizontal
integration, vertical integration,
outsourcing or strategic alliances.
Excellent/outstanding
recommendations as to how the
case study company can diversify
and increase their profitability
should be included.
Student is using the concepts
presented in the module and is
applying them highly effectively to
the case study.
Discussion is supported by strong
evidence from academic literature
and by the comparison with at least
one other similar real company.
Good critical discussion
which evaluates and
analyses the use of
horizontal integration,
vertical integration,
outsourcing or strategic
alliances. Good
recommendations as to
how the case study
company can diversify and
increase their profitability
should be included.
Student is using the
concepts presented in the
module and is applying
them effectively to the
case study.
Discussion is supported by
solid evidence from
academic literature.
Satisfactory discussion which
evaluates and analyses the use
of horizontal integration, vertical
integration, outsourcing or
strategic alliances. Satisfactory
recommendations as to how the
case study company can
diversify and increase their
profitability should be included.
Student is using the concepts
presented in the module and is
applying them in a basic manner
to the case study.
Discussion is supported by some
basic evidence from academic
literature.
Limited, weak, or inadequate
discussion.
No use of the concepts
presented in the module.
No application of the module
concepts to the case study.
Task 4: Potential answers could include:
Application of appropriate models to analyse Tesla CSR initiatives and the main ethical issues the firm currently faces.
Justified recommendations as to how Tesla can address these issues and therefore reduce their impact on stakeholders.
This task can have a number of different answers, but you must be able to justify your answers and support your statements with relevant
academic references.

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Strategic
Purpose –
Ethics and CSR
(15 marks)
Excellent/outstanding critical
discussion of the ethics and
corporate social responsibility in
relation to the case study company.
Excellent/outstanding
recommendations should be
provided on CSR development for
the company case study.
Excellent/outstanding critical
discussion (using relevant models)
of main ethical issues which the
company case study currently faces
and recommendations as to how
they can address these.
Student is using the concepts
presented in the module and is
applying them to the case study.
Discussion is supported by strong
evidence from academic literature
and the comparison with at least
one other similar real company.
Good critical discussion of
the ethics and corporate
social responsibility in
relation to the case study
company. Good
recommendations should
be provided on CSR
development for the
company case study.
Excellent critical
discussion (using relevant
models) of main ethical
issues which the company
case study currently faces
and recommendations as
to how they can address
these.
Student is using the
concepts presented in the
module and is applying
them to the case study.
Discussion is supported by
solid evidence from
academic literature.
Satisfactory discussion of the
ethics and corporate social
responsibility in relation to the
case study company. Satisfactory
recommendations should be
provided on CSR development
for the company case study.
Satisfactory discussion (using
relevant models) of main ethical
issues which the company case
study currently faces and
recommendations as to how
they can address these.
Student is using the concepts
presented in the module and is
applying them to the case study.
Discussion is supported by some
basic evidence from academic
literature.
Limited, weak, or inadequate
discussion.
No use of the concepts
presented in the module.
No application of the module
concepts to the case study.
Potential answers could include:
Clear structure and layout which is in-line with the assessment brief.
Appropriate Harvard referencing: range and credibility of the sources use and correct application of Harvard referencing style throughout
report and appendices.
This task can have a number of different answers, but you must be able to justify your answers and support your statements with relevant
academic references.
Presentation
and
Referencing
(10 marks)
For a distinction the report will
demonstrate a consistent approach
to headings, tables and graphs.
Sources will be correctly cited and
Referencing has few if any
errors. The report is
reasonably well-presented
but could be improved by
There are a limited number of
references, but the correct
format is used, albeit with some
errors. There may be some
Overall poor presentation.
References are inappropriate,
irrelevant and/or incorrectly

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there will be a complete set of
references in the correct format and
in alphabetical order. There is
evidence of extensive independent
reading and research. Formatting
and presentation is professional
throughout. Excellent use of
language and expression.
greater attention to detail.
There is evidence of wider
reading and research.
Very good use of language
and expression.
errors in formatting and
presentation, but the report is
reasonably professional in
appearance. Adequate use of
language and expression.
formatted. Poor use of
language and expression.
Total: 70 marks

4. PART B – PowerPoint Presentation – Marking Guide (Student Version)

Assignment task Distinction Merit Pass Fail Self
Evaluation
Identify, analyse and
evaluate the PEOPLE
aspect of the three
main pillars of
sustainability in
relation to the
company case study.
(6 marks)
Excellent/outstanding
identification, analysis and
evaluation of the PEOPLE
aspect of the main pillars of
sustainability in relation to
the company case study.
Good identification, analysis and
evaluation of the PEOPLE aspect
of the main pillars of
sustainability in relation to the
company case study.
Satisfactory identification,
analysis and evaluation of the
PEOPLE aspect of the main
pillars of sustainability in
relation to the company case
study.
Limited, weak, or inadequate
analysis and evaluation of
the PEOPLE aspect of the
main pillars of sustainability
in relation to the company
case study.
Identify, analyse and
evaluate the PROFIT
aspect of the three
main pillars of
sustainability in
relation to the
company case study.
(6 marks)
Excellent/outstanding
identification, analysis and
evaluation of the PROFIT
aspect of the main pillars of
sustainability in relation to
the company case study.
Good identification, analysis and
evaluation of the PROFIT aspect
of the main pillars of
sustainability in relation to the
company case study.
Satisfactory identification,
analysis and evaluation of the
PROFIT aspect of the main
pillars of sustainability in
relation to the company case
study.
Limited, weak, or inadequate
analysis and evaluation of
the PROFIT aspect of the
main pillars of sustainability
in relation to the company
case study.

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Identify, analyse and
evaluate the PLANET
aspect of the three
main pillars of
sustainability in
relation to the
company case study.
(6 marks)
Excellent/outstanding
identification, analysis and
evaluation of the PLANET
aspect of the main pillars of
sustainability in relation to
the company case study.
Good identification, analysis and
evaluation of the PLANET aspect
of the main pillars of
sustainability in relation to the
company case study.
Satisfactory identification,
analysis and evaluation of the
PLANET aspect of the main
pillars of sustainability in
relation to the company case
study.
Limited, weak, or inadequate
identification, analysis and
evaluation of the PLANET
aspect of the main pillars of
sustainability in relation to
the company case study.
Key points of interest
for the CEO of the
company case study
regarding future
sustainable
development
(4 marks)
Excellent/outstanding key
points emerging from
identification, analysis and
evaluation of all 3 pillars of
sustainability i.e., PEOPLE,
PROFIT AND PLANET in
relation to the company case
study.
Good key points emerging from
identification, analysis and
evaluation of all 3 pillars of
sustainability i.e., PEOPLE,
PROFIT AND PLANET in relation
to the company case study.
Satisfactory key points
emerging from identification,
analysis and evaluation of all
3 pillars of sustainability i.e.,
PEOPLE, PROFIT AND PLANET
in relation to the company
case study.
Limited, weak, or inadequate
key points emerging from
identification, analysis and
evaluation of all 3 pillars of
sustainability i.e., PEOPLE,
PROFIT AND PLANET in
relation to the company case
study.
Relevant
recommendations
(4 marks)
Very well-presented and
relevant recommendations to
the CEO regarding future
sustainable development for
the company case study
Well-presented and relevant
recommendations to the CEO
regarding future sustainable
development for the company
case study
Adequately presented and
relevant recommendations to
the CEO regarding future
sustainable development for
the company case study
Limited, weak, or inadequate
relevant recommendations
to the CEO regarding future
sustainable development for
the company case study
Overall Referencing
and Presentation
(4 marks)
For a distinction the slide
presentation will
demonstrate a consistent
approach to headings, tables
and graphs. A great attention
to detail will be evident.
Sources will be correctly
cited. Formatting and
presentation is professional
throughout. Excellent use of
language and expression.
For a merit, the slide
presentation is reasonably well
presented but could be
improved by greater attention to
detail. Sources will be correctly
cited. Very good use of language
and expression.
For a pass, there may be
some errors in formatting and
presentation, but the slide
presentation is reasonably
professional in appearance.
Sources will be correctly cited
with some minor errors.
Adequate use of language and
expression.
Overall poor slide
presentation. References are
inappropriate and incorrectly
cited. Poor use of language
and expression.

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Total 30 marks