Consumer Behavior

Consumer Behavior –

Assignment 1

Names: ______________




1. Although demographic information on large numbers of consumers is used in many marketing contexts, some people believe that the sale of data on customers’ incomes, buying habits, and so on constitutes an invasion of privacy and should be stopped. Is Big Brother watching? Comment on the issue from both a consumer’s and a marketer’s point of view.

2. Identify examples of consumer-product relationships in society or in your own lives. We have identified four specific types: self-concept attachment, nostalgic attachment, interdependence, and love. Come up with an example of each of these.

3. Go to on the li