Competitor Analysis

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Competitor Analysis (6 marks)
Identification of POP and POD (4 ma.) view longer description
secondary competitors identified and discussed. Competitor analysis is skilfully informed by a range of appropriate secondary sources.
primary and secondary competitors identified and discussed. Competitor analysis is informed by a range of appropriate secondary sources.
secondary compehtors identified and discussed. Competitor analysis is informed by appropriate secondary sources in most instances.
competitor; identified. Limited use of appropriate secondary SOUrCeS.
not inforrned by’ secondary materials.
High Distinction (HD) Distinction (D)
Demonstrates excellence in identifying and accurately summarising a range of appropriate POP and POD. Identification of POP and POD are skilfully informed by analysis undertaken in the competitor analysis.
Demonstrates clear competence in identifying and accurately summarising a range of appropriate POP and POD. Identification of POP and POD are informed by analysis undertaken in the competitor analysis.
Credit (C)
Demonstrates a sound ability to identify a range of POP and POD. In most instances, identification of POP and POP are informed by analysis undertaken in the competitor analysis.
Pass (P)
Demonstrates an adequate ability to identity some POP and/or POD for the new brand. Limited support from analysis undertaken in the competitor analysis.
Fail (F)
No POP and/or POD identified for the new brand and/or POP and/or POD are inappropriate.
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