Communication Theories

FINAL EXAM: Time limit 120 min

 

On page 88 of the textbook is a section within the Public Relations plan entitled “Implementation.”

That is the section covered in the final case. Read and review the steps outlined for basic working knowledge.

 

The Final will be a mini-case with several questions which will be based on Chapter 5 of Seitel, p.88, The Public Relations Plan: Creating.

 

 

 

MIDTERM : Time limit 90-minutes 

 

CHAPTERS:

Chapter 3

Communication Theories

Traditional and Contemporary

The Word, Message, Receiver’s Bias

 

Chapter 4

Public Opinion

Attitudes

Persuasion

Maslow

 

Chapter 5

The Public Relations Plan

Objectives

Budgeting

 

Chapter 6

Ethics

Doing the Right Thing

Ethics in Public Relations

 

Chapter 7

The First Amendment

The Law: as related to Public Relations