Referencing Styles : Harvard Given the situation below :Discuss with reasons whether they fall into the category of applied or basic research . For scenario 1 explain with reasons who will conduct the research. Companies are very interested in acquiring other firms, even when the latter operate in totally unrelated realms of business. For example, Coca cola has announced that it wants to buy China Huiyuan Juice Group in an effort to expand its activities in one of the worldâ€™s fastest growing beverage markets. Such acquisitions are claimed to work miracles . However given the volatility of the stock market and the slowing down of business many companies are not sure whether such acquisition involve too much risk. At the same time, they also wonder if they are missing out on a great business opportunity if they fail to take sucj risks. Some research is needed here. .