case study Goal • Based on topics covered up

Assessment Task 2 International strategy case study Goal • Based on topics covered up to week 8 inclusive o Chapters 1 – 8 o Associated readings • Demonstrate an understanding of, and the ability to critically analyse, key aspects of strategy and application within international business Product • Written answers to a set of questions Format • 2,000-word individual assignment (+/- 10%) • Note: penalties will be applied for submissions below or above the word count threshold Criteria • Demonstrate an understanding of key concepts of international business strategy • Apply relevant theory and research • Critical analyse key international business strategies and applications • Professional write and present the report Generic skill assessed • Communication • Problem solving Topics 1. Drivers of globalisation 2. Industry competition in global contexts 3. Leveraging resources and capabilities internationally 4. Understanding the impact of institutions, cultures and ethics 5. Internationalising the entrepreneurial firm 6. Entering foreign markets 7. Making strategic alliances and networks work 8. Managing global competitive dynamics DUE: Week 9 via SafeAssign, by 11:59pm AEDT on Thursday 1st February 2018 DRAFT SafeAssign option is available for this task. For further instruction, please refer to BB and your lecturer. Article: Disney’s purchase of Fox’s entertainment assets is a gamble on media’s future. www.economist.com/news/business-and-finance/21732649-ceding-ground-rupert-murdoch-pivoting-pivotal-moment-disneys-purchase-foxs Task: Using the above article, additional research, and course material, prepare an International Business Strategy Report for the management team of Disney which presents a logical (strategic) analysis of the acquisition, providing implementation recommendations. Report: Key considerations include: Executive Summary, Presentation & Referencing • Provide a 200-500 (approximate) word overview of the Report and your recommendations. o Executive Summary is NOT included in the word count. • Harvard referencing providing both in-text referencing and a reference list at the end, of quality research (grey literature is acceptable but should not be opinion pieces such as blogs, and should be from reputable sources). • Professionally presented corporate level business report eg. cover page, table of contents etc. External Analysis • Identify and apply relevant course frameworks. Amongst other weeks, course concepts/content from Weeks 2 & 4 will be particularly useful (and relevant tutorials). • Analysis should lead to the identification of opportunities and threats in the global broadcasting industry. You may consider the US broadcasting industry, but you must ensure international trends are considered. • Analysis must be logical, and supported by researched data. Internal Analysis • Identify and apply relevant course frameworks. Amongst other weeks, course concepts/content from Week 3 will be particularly useful (and relevant tutorials). • Analysis should lead to the identification of the new Disney’s strengths and weakness. • Analysis must be logical, and supported by researched data. Recommendations • Pull together the external and internal analyses to identify key issues to be managed going forward. The more comprehensive reports will include a time line identifying quick wins and longer-term issues. The external and internal analyses must clearly and logically drive the recommendations. • Good reports will tie their analysis and recommendations into the article and address what the article’s title is referring to by “Disney’s purchase of Fox’s entertainment assets is a gamble on media’s future”. • Good reports will acknowledge how Disney’s purchase of Fox’s assets has strengthened or weakened the old Disney in terms of the external opportunities and threats. • Good reports will also identify how the strengths and weaknesses (as identified in the internal analysis) of the new Disney should be managed given the external environment’s opportunities and threats (deriving from industry, cultural, social, regulatory and other such pressures): eg. how can the organisation use its strengths to counter the identified external threats and/or take advantage of opportunities? eg. how can the organisation fortify its weaknesses to either counter the threats, and/or take advantage of opportunities?

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