Business Research Methods

Page | 1
BA5004 – Business Research Methods
Assignment 3
2021-22
This coursework component is in two parts (Part one and Part two) and you
should attempt both parts (contributes 50% to the overall module mark
Advice to students
This is a Turnitin assessment and students should submit their
assignment as a single WORD file.
Ensure each part starts on a separate page.
For part
one, make sure that each of the FIVE sub-sections should start
on a separate page.
For part
two, there are two case studies (1 and 2). Make sure that each case
study starts on a separate page.
All references should be presented in the HARVARD referencing style.
The Deadline for this coursework is Monday 25thApril 2022 before 3:00 p:m
Page | 2
Part one 25% of total marks
Title: An examination of users and non-users of self-checkout counters
In this part, you are asked to refer to and familiarise yourself with the research article entitled “An
examination of users and non-users of self-checkout counters” and respond to the requirements
below.
Required:

1. Aim and Research questions
Explain briefly, the aim of this research article and state the research questions chosen by
the authors of this research paper. [Max: 100 words]

2. Survey instrument
A. Referring to the “Survey instrument” used in this study, explain how this instrument was
organised and name each section. [Max: 100 words]
B. Refer to the second section of this instrument, name the concept that is measured and in
how many factors it was subdivided. How many items form each factor? [Max: 50 words]
C. The article refers to the Cronbach