Business Integration Project

BPP University Business School: December 2017
BPP Coursework Cover Sheet
Please use the table below as your cover sheet for the 1st page of the submission. The sheet should
be before the cover/title page of your submission.

Programme BSc Undergraduate Programmes
Module name Business Integration Project 2 (BIP2)
QAA Level 6
Schedule Term Summer 2018
Student Reference Number (SRN)
Report/Assignment Title
Date of Submission
(Please attach the confirmation of any
extension received)
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my
original work, researched, undertaken, completed and submitted in accordance with the requirements
of BPP Business School.
The word count, excluding contents table, bibliography and appendices, is ___ words.
Student Reference Number: xxxxxx Date: xx/xx/xxxx
By submitting this coursework you agree to all rules and regulations of BPP regarding assessments
and awards for programmes.
Please note, submission is your declaration you are fit to sit.
BPP University reserves the right to use all submitted work for educational purposes and may
request that work be published for a wider audience.
BPP Business School

BPP University Business School: December 2017
BSc Undergraduate Programmes
(including Top Up/Online)
Business Integration Project 2 (BIP2)
Summative Assessment Brief
Summer Term 2018
Submission deadline: 23:59 on 28th August 2018
Submission mode: Turnitin online access
BPP University Business School: September 2015
1. General Assessment Guidance
Your summative assessment for Business Integration Project 2 (BIP2) is a Coursework submission.
The deadline for submission is 23:59 on 28th August 2018. Submissions made after this time will
not be marked.
You are required to submit your assessment via Turnitin online access. Only submissions made via
the specified mode will be accepted and hard copies or any other digital form of submissions (like
via email or pen drive etc.) will not be accepted.
For coursework, the submission word limit is 3,000 words. You must comply with the word count
guidelines. You may submit LESS than
3,000 words but not more. Headings, tables, diagrams and
charts ARE included in word count but executive summary, bibliography and appendices are not
NOT included within word count calculations.
You must specify total word count on the front page of your report. (Inaccurate statements on
word count may be subject to further action).
For coursework, please use font size 12 for body text and the typeface (font) should be Arial or
Times New Roman with minimum 1.5 spacing.
For headers & titles, please use font size 14. Your submission must have standard margins and
page numbers.
Please use English (UK) as your language in the submission.
Do not put your name or contact details anywhere on your submission. You should only put your
student identification number (SRN) which will ensure your submission is recognised in the
marking process.
A total of 100 marks are available for this module assessment and you are required to achieve
minimum 40% to
pass this module.
You are required to use only Harvard Referencing System in your submission. Any content which is
already published by other author(s) and is not referenced will be considered as a case of
plagiarism.
You can find further information on Harvard Referencing in the online library on the
VLE. You can use the following link to access this information:
http://my.bpp.com/vle/mod/data/view.php?d=223&rid=596
BPP University has a strict policy regarding plagiarism and in proven instances of plagiarism or
collusion, severe punishment will be imposed on offenders. You are advised to read the rules and
regulations regarding plagiarism and collusion in the GAR and MOPP which are available on VLE in
the Academic registry section.
You should include a completed copy of the Assignment Cover sheet. Any submission without this
completed Assignment Cover sheet will be considered invalid and not marked.

BPP University Business School: September 2015
2. Assessment Brief
2.1 Assessment Introduction
The Business Integration Project Part 2 (BIP2) requires you to undertake a business orientated
project aimed at improving employability as well as providing a platform for a potential commercial
venture.
For the BIP2 project you must can choose either a
Business Plan or Business Report.
BIP2 is designed in such way that you conduct research, analysis and potentially planning in an area
of personal and professional interest.
In particular, the assessment is designed to fulfil the following key education aims of BIP2:
1. Allow you to demonstrate your ability to utilise and contextualise significant amount of
research, applying investigatory and analytical skills to derive meaningful outcomes within a
defined time-frame.
2. Demonstrate the ability to write a detailed document that address a business issue or
opportunity
3. Create an opportunity for you to develop a range of skills associated with research including
analysis, interpretation, written expression, formal report writing, and self-managed study
4. Allow you to work on a complex, integrated activity that will consolidate and integrate
previous skills and learning
5. Provide you with a ‘showcase’ that allows you to demonstrate your ability to apply the
knowledge and skills you have acquired throughout the course to a significant and
specialised task
2.2 Assessment brief
The assessment is made up of 1 component
Written Project (100% of module grade)
3,000 words individual written project.
You must choose
either a Business Plan or a Business Report.
You cannot replicate the subject/topic/report idea that you used for BIP1.
BPP University Business School: September 2015
Business Plans
The business plan must be based on your own idea for a new business venture. This may in part
focus on developing or providing existing products or services (finding new markets) as well your
original ones. However, either way they must show a commercial justification for the plan
including a clear USP (unique selling point).
The plan cannot be for a franchise or branch of an existing business such as McDonald’s or a
Ford car dealership.
The business plan should follow the expected protocol (a template is provided on the VLE), and
present relevant information including financial information for a new start-up.
The plan should include realistic information based on research and should consider the
business opportunity, investor requirements, competitor and environmental analysis,
competitive advantage, operations and marketing.
Astute and realistic financial projections and requirements must be given to support the plan.
Therefore, there must be evidence of robust secondary data research to justify the viability of
the business plan.
The business plan can be a not-for-profit organisation as long as funding and viability is fully
justified.
There must not fabrication of details and figures – these should be based on research. Any
technologies referred to must be in existence and not made up/new inventions.
Business Reports
The business report should be structured appropriately and present relevant information
proposing an evaluation to a business issue either in the form of a solution to a business
problem, or an answer to a business question.
The business report will normally only use secondary data, which should be used to identify,
qualify and quantify (where possible) the issue being explored, and as a basis for recommended
solutions or conclusions.
There must be evidence of appropriate theoretical application throughout.
Primary research – such as interviews – may be incorporated but should not form the main basis
of critical evaluation/analysis for the report. It can be used as supporting qualitative material
(not quantitative).
Where possible, reports should focus on a specific organisation and not an entire industry.
To help students focus on specific objectives, report titles should identify –
A business question – that requires an answer; or
A business problem – that requires a solution
BPP University Business School: September 2015
2.3. Assessment Submission Structure
This section shows the guided structure for different types of projects, namely Business Plan or
Business Report. This is guidance only.
The guided structures include the following sections:
Business Report –
The module recognises that there is a range of approaches that can be used by students in order to
execute an effective report, depending on the objective. It can also include primary as well as
secondary research if appropriate.
 Cover Page
a. Standard BPP submission sheet used for VLE
 Title Page
 Abstract (maximum 1 side of A4)
 Table of Contents
b. Headings and sub-headings with page numbers.
c. List of Appendices
d. Numbered Tables, graphs and figures
e. Summary of abbreviations
 Written Content
1. Introduction.
2. Identify issues in the topic.
3. Clarification of aim(s) of the report with the justification.
: Aims(s) should be justified with issues identified in 2.
4. Clarification of theoretical context.
: This can take the summary of relevant theories or academic views (if applicable).
: Or it can be the review of current learning or understanding of the issue.
5. Summary of the current situation.
6. Evaluation and analysis
7. Conclusion – revisit your aim(s); clarify your answer or solution
8. Recommendations (if applicable)
 Reference / Bibliography List: To include all work and author’s mentioned in the text.
 Appendices: This area will not be included in the marking. Therefore, students should use this
area as additional information which might help readers to understand the work.
a. These should be an interesting extra which add further information a reader may like
to refer to – they are not a necessity.
b. Your work should make sense without these being read
c. Appendices should be presented in a numerical order that follows their reference in
your written work (e.g. see appendix A)

BPP University Business School: September 2015
Business Plan
Executive summary
The business overview:
o Purpose of the business
o Product / service description
o USP
Market / industry analysis
Market opportunities and risks
Target market
Competitors analysis
Marketing strategy and plan
Operations
Funding Requirements & rationale
Financials:
o Cost: set-up and running cost.
o Sales revenue projection
o Profit & loss account
o Cash flow forecast
General
All assignments should use font size of 12, “normal” page margins (default A4 margins) and a minimum
of 1.5-line spacing. In addition, page numbers should be included (both in the main part and the
appendices).
There are templates for all these options on the VLE for students to download.
2.4. Assessment Marking Guide
The assessment is marked out of 100. The module consists of one element. You must achieve 40% or
above
to pass this module.
Generic level 6 marking criteria (see below) are to be applied to all submissions.
There is a wide range of student project options and therefore a common marking matrix is not
possible. Therefore the generic marking criteria must be used.
2.5 Modes and dates of submission
Projects Due Date: 23:59, 28th August 2018.
Mode of submission for written work: Turnitin platform (the link can be found on the VLE)
BPP University Business School: September 2015
BIP2 MARKING CRITERIA
These criteria reflect the bespoke nature of student submission, ranging from business plans, case studies and research projects.
Level 6 Assessment Criteria

PASS FAIL
Criterion 80-100% 70-79% 60-69% 50-59% 40-49% 30-39%
(a) Very deep
knowledge of the topic,
explicitly related to
extremely
comprehensive
knowledge of the
discipline(s). Evaluation
and contribution to
current knowledge
(b) Excellent usage of
recent emerging
thought and/or
practices from a range
of appropriate
disciplines
(a) Deep knowledge of
(a) Very good, thorough
and explicit knowledge
& understanding of the
topic.
An appreciation of and
explicit links to a wider
field.
(b) Some clear evidence
of the application of
thoughts and practices
at the forefront of the
discipline
(a) Good knowledge and
understanding of
central topic issues,
some explicitly
identified.
Some appreciation of a
wider field.
(b) Clear evidence of an
understanding of
thoughts and practices
at the forefront of the
discipline.
(a) Some knowledge
and understanding of
central topic issues.
(b) Some evidence of
the understanding of
the thoughts and
practices related to the
discipline indicated.
(a) Inadequate, poor or
very poor knowledge or
understanding of
central topic issues.
(b) Not clear or precise
understanding of
thoughts and practices
related to the required
discipline indicated
0-29%
a) Systematic Understanding
b) Emerging Thought
(a) Little or no
knowledge or
understanding of
central topic issues.
(b) Significant gaps in
the understanding of
practices related to the
discipline indicated

Knowledge &
Understanding
the topic, explicitly
related to
comprehensive
knowledge of the
discipline(s). Evaluation
of current knowledge
(b) Application of recent
emerging thought or
practices from the
discipline

BPP University Business School: September 2015

PASS FAIL
Criterion 80-100% 70-79% 60-69% 50-59% 40-49% 30-39%
(a) Consistently high
levels of ability to
analyse critically using a
wide range of
appropriate criteria,
sources and
perspectives. Excellent
synthesis of elements of
the argument including
contrary views.
(b) Numeric analysis
that is complete and
free from errors with
application of methods
that may be insightful or
original
(c) Extremely strong and
consistent argument
making a convincing
whole with evidence of
originality. Impressive
ability in the use of
information gathered to
support the argument.
(d) Evidence of an
innovative or original
use of extensive
personal research which
has been thoroughly
evaluated conceptually
(a) A high level of ability
to analyse critically using
a range of perspectives.
Excellent synthesis of
(a) Presentation of a
coherent critical
argument
demonstrating the
ability to analyse,
synthesise and evaluate
to form a balanced and
supportable judgement.
information gathered to
support the argument.
(d) Clear evidence of
considerable personal
research and the use of
a diverse range of
appropriate sources but
may contain problems
with consistency in the
conceptual evaluation
(a) The development of
critically evaluated for
key conceptual issues
although this may not be
consistent throughout
(a) Evidence of some
critical awareness.
There is analysis which is
structured within
guidelines.
sufficient to sustain
(a) Work is descriptive
and uncritical.
Generalisations,
unsubstantiated
assertions and
exaggeration.
integration of evidence
and/or no awareness of
the limitations or
weaknesses of the
research.
(d) Over reliance on very
restricted range of
personal or secondary
research much of which
may not be evaluated
and may not be directly
related to the question
0-29%
Argument
a) Analysis, Synthesis &
Evaluation
b) Numerical Analysis
c) Argumentation
d) Independent Research
(a) Work is wholly
descriptive and
uncritical. Contains
numerous
generalisations,
unsubstantiated
assertions and
exaggeration.
(b) Numeric analysis is
almost non-existent and
also incorrect
(c) Total lack of
consistency or structure
in the argument. Nil or
limited integration of
evidence and no
awareness of the
limitations or weakness
of research
(d) Generally only a very
restricted range of
personal research which
is not evaluated and is
not directly related to
the question

elements of the
argument including
contrary views.
(b) Numeric analysis
that is complete and
mostly free from errors
with fluent and
appropriate application
of methods.
(c) Extremely strong and
consistent argument
that convincingly
addresses issues
including uncertainties
and conflicts. Excellent
use of information
gathered which to
support and further the
argument
(d) Substantial research
and evidence of an
innovative use of a wide
range of personal
research with clear and
consistent evaluation
conceptual
Use of contrasting
perspectives.
(b) Numeric analysis
that is complete and
mostly free from errors
with relevant and
effective application of
methods.
(c) Evidence of an
argument that is
generally convincing
with a good internal
consistency and
addresses most issues.
Very good use of
a critical analysis
without guidance.
Some ability to
synthesise concepts,
theories and practice.
Application of a range of
analytical methods
appropriate to the task.
(b) Numeric analysis
that is complete and
mostly free from
significant or critical
errors with appropriate
application of methods.
(c) Evidence of an
overall convincing
argument but may have
weaknesses, gaps or
inconsistencies. Clear
use of information
gathered but may have
some weaknesses in the
integration into the
argument.
(d) Appropriate use of a
wide range of personal
research which is
Some difficulty in
balancing and
substantiating points
made.
(b) Numeric analysis
that is mostly complete
but contains errors with
significant effect, or
methods that are
applied inappropriately
(c) Evidence of a
consistent argument
but may have
weaknesses, significant
gaps or be
unconvincing. Clear use
of information gathered
but may not be
sufficient to sustain the
argument.
(d) Evidence of a
consistent argument
but may have
weaknesses or be
unconvincing. Clear use
of information gathered
but may not be
(b) Numeric analysis
that is incomplete or
contains errors which
have critical effect, or
methods that are
applied inappropriately
(c) Lack of consistency
or structure in the
argument. Serious
weaknesses in the

BPP University Business School: September 2015

PASS FAIL
Criterion 80-100% 70-79% 60-69% 50-59% 40-49%
(a) Excellent structure
and presentation
(a) Excellent structure
and presentation
argument
(a) Good structure and
presentation
(b) Full and appropriate
references and notes
with minor or
insignificant errors
(c) Clear and precise use
of language allowing a
complex argument to be
easily understood and
followed
(a) Adequate structure
and presentation
(b) Good references and
notes with minor or
insignificant errors or
omissions
(c) Generally clear use of
language sufficient for
arguments to be readily
understood and
followed
(a) Adequate structure
and presentation
affecting overall clarity
30-39% 0-29%
Presentation
a) Structure
b) Referencing
c)Use of Language
(a) Poor structure and
presentation
(b) Poor references and
notes with multiple
inconsistencies, errors
or omissions
(c) Serious errors in the
use of language which
makes meaning unclear
or imprecise
(a) Extremely poor
structure and
presentation
(b) Very limited or nil
referencing with
numerous errors and
omissions
(c) Extreme errors in use
of language and an
extreme lack of clarity

(b) Precise, full and
appropriate references
and notes.
(c) Subtle use of
language expressing a
high degree of thought
with clarity and
precision to a level
appropriate for
submission for
publication.
(b) Precise, full and
appropriate references
and notes.
(c) Precise use of
language expressing
complex thought with
clarity, accuracy and
precision which furthers
and enhances the
(b) Competent
references and notes
but may contain
inconsistencies, errors
or omissions
(c) Generally
understandable use of
language but significant
errors in expression