Business Communication

Kent Institute Australia Pty. Ltd.
Assessment Brief
ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
ASSESSMENT BRIEF

COURSE: Bachelor of Business / Bachelor of Accounting
Unit: Business Communication
Unit Code: BCOM101
Type of Assessment: Assessment 3 – Individual Essay and Self Reflective Summary
Length/Duration: Essay – 1,000 words
Self-reflective feed-forward exercise – 500 words
Course Learning
Outcomes addressed:
2,4,5,7
Unit Learning
Outcomes addressed:
1,2,3,4,5
Submission Date: Essay due Week 7
Self-reflective feed-forward exercise due Week 10
Assessment Task: Part 1 – Essay
Write a persuasive academic essay on one of three given topics related to
communication. The essay will be written in accordance with the guidelines for
writing academic essays at ALS Essay Writing Handbook.
Part 2 – Self-reflective feed-forward exercise
A self-reflective summary (feed forward exercise) where students reflect on the
learning and action to be taken from their essay feedback (500 words).
Total Mark: Essay 100 marks
Self-reflective feed-forward exercise 100 marks
Weighting: Essay 20%
Self-reflective feed-forward exercise 10 %
This is one assessment and both parts must be completed to attain any marks
for the assessment.
Students are advised that any submissions past the due date without an approved extension or without
approved extenuating circumstances incurs a 5% penalty per calendar day
,
calculated from the total mark
E.g. a task marked out of 40 will incur a 2 mark penalty per calendar day.
More information, please refer to
(Documents> Student Policies and Forms > POLICY – Assessment Policy
& Procedures– Login Required
)

Kent Institute Australia Pty. Ltd.
Assessment Brief
ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
ASSESSMENT DESCRIPTION:
Write an argumentative essay agreeing or disagreeing with one of the statements below:
1. Communication skills are secondary to technical expertise in effective leadership.
OR
2. Team diversity has positive impact on the performance of organisations.
OR
3. Negative feedback is considered as criticism and as such it is usually avoided.
Your essay must include:
At least five peer- reviewed academic reference sources including the prescribed text book, none of
which are internet sources, e.g. websites.
Correct argumentative essay structure. Refer to the Academic Learning Skills student guide on Essay
Writing and Dwyer, J 2016
Communication for Business and the Professions, Strategies and Skills, 6th
edn, Pearson Education, Australia pp. 611-621. Also refer to the Academic Learning Skills Student
Guide on Essay Writing.
Harvard Australian referencing style for any sources you use. Refer to the Academic Learning Skills
student guide on Referencing.
ASSESSMENT SUBMISSION:
This assignment should be submitted online in Moodle.
The assignment MUST be submitted electronically in Microsoft Word format. Other formats may not be
readable by markers. Please be aware that any assessments submitted in other formats will be considered
LATE and will lose marks until it is presented in Word.
For assistance please speak to our Academic Learning Skills Coordinators, in Sydney (
[email protected]) or
in Melbourne
([email protected]). They can help you with understanding the task, draft checking,
structure, referencing and other assignment-related matters.
GENERAL NOTES FOR ASSIGNMENTS [NOT APPLICABLE FOR THIS ASSESSMENT]
Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully
referenced including a reference list.

Kent Institute Australia Pty. Ltd.
Assessment Brief
ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
The work must be fully referenced with in-text citations and a reference list at the end. We strongly
recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please
click the link
http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 and download the file “Harvard
Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you
must develop and demonstrate.
We recommend a minimum of
FIVE references, unless instructed differently by your lecturer. Unless
specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work
that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will
be penalized.
Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under
by 10% than the stated length.
GENERAL NOTES FOR REFERENCING
High quality work must be fully referenced with in-text citations and a reference list at the end. We
recommend you work with your Academic Learning Support (ALS) site
(
http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5) available in Moodle to ensure that you
reference correctly.
References are assessed for their quality. You should draw on quality academic sources, such as books,
chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes.
We want to see evidence that you are capable of conducting your own research. Also, in order to help markers
determine students’ understanding of the work they cite, all in-text references (not just direct quotes) must
include the specific page number/s if shown in the original. Before preparing your assignment or own
contribution, please review this ‘YouTube’ video by clicking on the following link:
Plagiarism: How to avoid it
PLAGIARISM: HOW TO AVOID IT
You can search for peer-reviewed journal articles, which you can find in the online journal databases and which
can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopaedias are
acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should
constitute no more than 10% of your total list of references/sources. Additional information and literature can
be used where these are produced by legitimate sources, such as government departments, research
institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO).
Legitimate organisations and government departments produce peer reviewed reports and articles and are
therefore very useful and mostly very current. The content of the following link explains why it is not
acceptable to use non-peer reviewed websites:
Why can’t I just Google? (thanks to La Trobe University for this
video).

Kent Institute Australia Pty. Ltd.
Assessment Brief
ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
MARKING GUIDE (RUBRIC): ESSAY
Total /100

Marking Criteria. Fail (0-9.9) Pass (10-12.5) Credit (13-14.5) Distinction (15-16.5) High Distinction (17-20)
Research
/20
Little evidence of research.
Sources are missing,
inappropriate, poorly
integrated or lacking credibility.
Lacks clear link of sources with
essay. No in text citations
A minimum of 5 academic
sources. Basic use of sources to
support ideas, generally well
integrated, most sources are
credible. May be weaknesses
with paraphrasing or integration
/application.
Research is generally thorough.
Good use of sources to support
ideas, mostly well integrated,
sources are credible. May be
weaknesses with paraphrasing or
integration/ application.
Thorough research is indicated.
Very good use of sources to
support ideas, well integrated,
sources are credible. May be minor
weaknesses with paraphrasing or
integration/application.
Thorough research is indicated.
Professional use of sources to support
ideas, well integrated, sources are
credible. Very minor,
if any, weaknesses with paraphrasing or
integration/application.
Information /
Content
/20
Essay lacks coherence; topic is
poorly addressed; little
analysis.
Essay is generally coherent; topic
is addressed; analyses in
reasonable depth with some
description. There are some
inconsistencies and weaknesses
with flow.
Essay is coherent and flows well;
topic is addressed quite
thoroughly; analyses in
considerable depth. There may be
some inconsistencies and
weaknesses with flow.
Essay is very coherent and flows
well; topic is addressed thoroughly;
analyses in depth. There may be
minor inconsistencies and
weakness with flow.
Professional work. Essay is very
coherent and flows well; topic is
addressed thoroughly; analyses in great
depth. Very minor, if any,
inconsistencies and weaknesses with
flow.
Structure
/20
Topic, concepts and thesis are
not clear in introduction.
Material in the body is
generally poorly sequenced. No
discernible conclusion; no links
to introduction.
Topic, concepts and thesis are
stated with some clarity in
introduction. Material in body is
generally logically sequenced;
some weaknesses. Conclusion
does not clearly summarise
essay; links to introduction are
not clear.
Topic, concepts and thesis are
clearly conveyed in introduction.
Material in body is logically and
clearly sequenced; few or minor
weaknesses. Conclusion
summarises essay; may be some
weaknesses; generally clear links
to intro.
Topic, concepts and thesis are
clearly outlined in introduction.
Material in body is logically and
clearly sequenced; very few or
minor weaknesses. Conclusion
mostly effectively summarises
essay; with recommendations and
clear links to introduction.
Topic, concepts are clearly outlined in
introduction. Material in body is
logically and clearly sequenced; very
minor, if any, weaknesses. Conclusion
effectively summarises essay; with
recommendations and clear links to
introduction.
Language/
Presentation
/20
Poor standard of writing. Word
limit may not be adhered to.
Incorrect format (e.g. includes
Table of contents; bullet points;
graphs etc.)
A minimum of 1000 words. Basic
and sound standard of writing;
some errors in punctuation,
grammar and spelling.
Inconsistencies with the
formatting.
Good standard of writing; few
errors in punctuation, grammar
and spelling. Almost correct
format.
Very good standard of writing; very
few or minor errors in punctuation,
grammar and spelling. Correct
formatting.
Professional standard of writing; no
errors in punctuation, grammar and
spelling. Correct formatting.
Referencing
/20
No referencing is evident or, if
done, is inconsistent and
technically incorrect. No or
minimal reference list, mixed
styles. No in text citations
Basic and sound attempt to
reference sources; may be some
inconsistencies and technical
errors in style. Reference list is
generally complete with 1 or 2
references missing.
Good attempt to reference
sources; inconsistencies and
technical errors in style. Few
inaccuracies in reference list and
all references listed.
Very good attempt to reference
sources; very minor inconsistencies
and technical errors in style.
Thorough and consistent reference
list and all references listed.
Professional level of referencing and
acknowledgment; no errors of style
evident. Thorough and consistent
reference list and all references listed.

Kent Institute Australia Pty. Ltd.
Assessment Brief
ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
MARKING GUIDE (RUBRIC): SELF REFLECTIVE FEEDFORWARD EXERCISE

Categories Detail Score Comments
Interpretation of the
feedback received.
Clearly and accurately describes and
interprets the feedback given both
written, in the essay ( in-text comments )
and through the rubric.
20
Self-disclosure Seeks to understand the feedback by
examining openly your own experiences
in the past as they relate to the topic, to
illustrate points you are making.
20
Strategies to use the
feedback in the future
Synthesize the feedback and their
reflection upon it to develop strategies to
improve their essay writing in the future
50
Writing Skills Cohesiveness, articulation of thoughts,
evidences of work, presentation, spelling
or grammar errors.
10
Total Score 100

GENERAL NOTES FOR ASSIGNMENTS
Assignments should usually incorporate a formal introduction, main points and conclusion, and will
be fully referenced including a reference list.
The work must be fully referenced with in-text citations and a reference list at the end. We strongly
recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details
please click the link
http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5and download the
file “Harvard Referencing Workbook”.Appropriate academic writing and referencing are inevitable
academic skillsthat you must develop and demonstrate.
We recommend a minimum of
FIVE references, unless instructed differently by your lecturer. Unless
specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be
failed. Work that includes sources that are not properly referenced according to the “Harvard
Referencing Workbook” will be penalised.
Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or
under by 10% than the stated length.
GENERAL NOTES FOR REFERENCING
High quality work must be fully referenced with in-text citations and a reference list at the end. We
recommend you work with your Academic Learning Support (ALS) site
(
http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5) available in Moodle to ensure that
you reference correctly.
References are assessed for their quality. You should draw on quality academic sources, such as books,
chapters from edited books, journals etc. Your textbook can be used as a reference, but not the
lecturer notes. We want to see evidence that you are capable of conducting your own research. Also,
in order to help markers determine students’ understanding of the work they cite, all in-text
references (not just direct quotes) must include the specific page number/s if shown in the original.

Kent Institute Australia Pty. Ltd.
Assessment Brief
ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
Before preparing your assignment or own contribution, please review this ‘YouTube’ video by clicking
on the following link:
Plagiarism: How to avoid it
PLAGIARISM: HOW TO AVOID IT
You can search for peer-reviewed journal articles, which you can find in the online journal databases
and which can be accessed from the library homepage. Wikipedia, online dictionaries and online
encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be
overused – these should constitute no more than 10% of your total list of references/sources.
Additional information and literature can be used where these are produced by legitimate sources,
such as government departments, research institutes such as the NHMRC, or international
organisations such as the World Health Organisation (WHO). Legitimate organisations and
government departments produce peer reviewed reports and articles and are therefore very useful
and mostly very current. The content of the following link explains why it is not acceptable to use nonpeer reviewed websites:
Why can’t I just Google? (thanks to La Trobe University for this video).