Business Communication

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Level 3 Assignment
Guide 2021/2022
Business
Communication

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Contents
1. Introduction ………………………………………………………………………..3
2. Presentation Task Guidance …………………………………………………4
2.1. Task One – Identifying Topic and Preparing Presentation……. 4
2.2.Task Two – Reflecting on the Feedback …………………………… 5
3. Conclusion…………………………………………………………..….7
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1. Introduction
The Assignment Guide should be used in conjunction with the Assignment Brief as
its purpose is to provide guidance as to how best to respond to the requirements of
the assignment brief. It also gives an indication of what the marker will be looking for
in the piece of work.
All four learning outcomes are addressed within the tasks of the assignment:
1) Define the essential components of effective communication;
2) Prepare an evidence-based presentation on a topic agreed in class;
3) Defend your presentation in a question and answer session;
4) Reflect on any feedback and how you could improve your next presentation.
To succeed in the module you must satisfy all learning outcomes, which in turn
means addressing each part of the assignment brief – missing something out will
impact your grade negatively.

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2. Presentation Task Guidance
2.1. Task One – Selecting contemporary Challenges or Issues faced by
business
Choose one of the following topics and prepare your presentation:
Communicating during a global pandemic and the potential issues.
Communicating with employees about significant company changes.
Negotiating an international and cross-cultural IT business deal.
Complaining as a group of employees about a policy or procedure
a) Ensure your presentation must have research (in-text citations on slides
and speaker notes) on the topic and have considered the components
of effective communication throughout.
b) The following order of slides must be applied:
Slide 1: Introduction
Introduce the topic and yourself
Slide 2: Details background of the chosen topic
A detailed explanation of the problem/ challenge/ issue
(What/When/How/Why, etc.)
Slide 3: Link to theories
What the literature are saying about your chosen problem/ challenge/
issue
Slide 4: Example solutions to the issue from real companies
How companies are dealing with the issue in the real world
Slide 5: Your own solution to the issue
Slide 6: Q & A
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c) Timing of Presentation:
5 minutes slide presentation
5 minutes Q & A from Audience
d) During your presentation, the lecturer will complete a Feedback form and give
you a copy. You need to use this feedback for Reflection as per the guidance
mention in task 2, section 2.2:
e)
Approximate Word Count: 900
2.2. Task Two Reflect on your Presentation Feedback and highlight how
you can improve next presentation.
a) Add 3 slides with notes to the end of your presentation
S 1- What went well in presentation and why
S 2- What improvements need to be made according to the Feedback
S 3- What actions will you take to make suggested improvements.
b) Approximate Word Count: 600
So, you are required to prepare 9 slides for the final submission (6 for Live
Presentation and 3 for Reflection)
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Order of Final Submission
Word Document:
Page 1 Front/Cover Page
o Module Name
o Student Number
Page 2 Table of Contents Page No
1. Introduction xx
2. Details background of the chosen topic xx
3. Link to theories xx
4. Example solutions to the issue from real companies xx
5. Your own solution to the issue xx
6. Reflection xx
7. References xx
8. Image of Feedback xx
Page 3: Slide 1 and notes underneath
Page 4: Slide 2 and notes underneath
Page 5: Slide 3 and notes underneath
Page 6: Slide 4 and notes underneath
Page 7: Slide 5 and notes underneath
Page 8: Slide 6 (Q&A)
Page 9: Slide 7 and notes underneath (reflection)
Page 10: Slide 8 and notes underneath (reflection)
Page 11: Slide 9 and notes underneath (reflection)
Page 12: References
Page 13: Image of Feedback Form
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3. Conclusion
This work, like all other pieces of work for Higher Education studies, requires
you to base your thoughts, statements, and ideas on research.
Please remember to:
a) Ensure that each piece of information you use in your work comes from
research
– never your own thoughts.
b) That you follow the Harvard Reference System on the reference page
and within your work.
c) That the writing style that you adopt is academic i.e. third
person, uses appropriate specialist language, and has no
conjunctions. However, for reflection part, you can use personal
pronoun

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