business case.

Referencing Styles : APA To successfully complete the business case report your group is required to undertake the following activities: • Identify for whom and/or for which organisation you will be writing the business case. (For instance, you might be pitching to an investor or the management of a company). Hint: choose a person/company that at least one of your group members knows well (e.g. a group member’s current employer) OR that is in the public eye (i.e. there is a lot of publicly available information about this person/company). • Identify an innovation that your group believes could be reasonably discussed as the subject of the business case. The innovation you choose should have the potential to be developed sustainably over a commercially viable period of time. (It can be an innovation your team came up with yourselves or something you learned about by reading or watching TV, etc.) • Consider and evaluate the possible business models that could be used to realise the opportunities inherent in the innovation. • Develop the business case document based on the business template provided in class. This will require you to write a business case with five separate sections: 1) The problem the innovation can solve; 2) Benefits of the innovation; 3) Strategic response or plan ; 4) Project options analysis; and 5) Delivery of the recommended solution. Students will have the opportunity to work on the business case document in class from week 6. Each group is required to demonstrate both scholarly independence and academic integrity in undertaking all steps of the business case development process. Students are required to base their analyses on data that is reasonably and ethically sourced, and to use assumptions that can be justified in a commercial setting.

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