Business Application of Analytics

Master of Business Analytics BUS5AP
La Trobe Business School
1
BUS5AP – Business Application of Analytics
Assignment 02: ‘Kanban This’ – Personas, User Stories and Acceptance Criteria
Assignment Type: Individual
Marks: 30%
Release Date: Wednesday, 13 April 2022
Due Date: Wednesday, 18 May 2022 23:55 (AEDT) – submission link on LMS
‘Kanban This’ – Personas, User Stories and Acceptance Criteria
FOCUS has accepted your business case and has asked you to commence the user-centric design and
analysis starting with the creation of personas and user stories, drawing on the needs for an analytics
platform. To ensure that you demonstrate a sound understanding of the user stories you must also
build out acceptance criteria. You have to present the outcomes of this stage to the management
team at FOCUS using a Kanban board, where you may leverage Trello as the tool of choice.
Stakeholders:
1. Executive Director
2. CEO
3. Retail Store Manager
4. Online Retail Operations Manager
5. Online Retail Finance Manager
6. Social Media Influencer – Facebook
7. Social Media Influencer – Instagram and TikTok
8. Retail Store Worker
9. External Advertising Agency
10. Customer
The tasks include, but are not limited to,
Create 1 Persona and 2 User Stories for each stakeholder (i.e. 10 Personas and 20 User Stories).
The “Organisation Profile” document contains the profiles of four stakeholders, you may use this
as a guideline, in combination with external sources and common knowledge, to develop an
understanding of all ten stakeholders
Develop 1 Acceptance Criterion for each User Story
Create a free account on Trello (https://trello.com/)
Use Trello to build out a Kanban board that materialises this exercise of creating Personas, User
Stories and Acceptance Criterion, use one card per user story
Rationalise the configuration/naming of columns on the board, as well as the categorisation of the
cards on the board
Using the Trello board (and MS PowerPoint if desired), you must present the findings and output
of this phase to the FOCUS management team. This takes the form of a 10-15 minute video
recording of the following. Briefly introduce Kanban and Trello, followed by how the board is
organised for this business case, and then the actual content, stakeholders, personas, user stories
and their importance in relation to the analytics solution, and the acceptance criterion. Conclude
with a summary of work completed thus far and next steps of the project.
Assignment Deliverables:
1. A 10-15 video recording as explicated above (step-by-step guide to Zoom screen recording here)
2. A shareable link to the Trello Board that you have created (
https://help.trello.com/article/1024-
invite-people-by-using-a-shareable-link
)
3. An optional two-page report that documents any other information that may support the
assessment.

Master of Business Analytics BUS5AP
La Trobe Business School
2

Criteria Pass (P) Credit (C) Distinction (B) High Distinction (A)
Personas and
User Stories
20 marks
Minimal effort
towards
developing
realistic, relevant
and practical
personas and
user stories
Basic effort
towards
developing
realistic, relevant
and practical
personas and
user stories
Good effort
towards
developing
realistic, relevant
and practical
personas and
user stories
Excellent effort
where personas
and user stories are
realistic, relevant,
practical, as well as
comprehensive and
creative.
Acceptance
Criterion
5 marks
Minimal
acceptance
criterion that
aligns with stories
Basic acceptance
criterion that
aligns with stories
Good coverage of
acceptance
criterion that
aligns with stories
Excellent
acceptance
criterion that aligns
and validates
stories
Structure and
Presentation of
the Trello Board
5 marks
Minimal use of
Trello features,
simple structure,
and sparse
presentation
Basic use of Trello
features, good
structure and
presentation
Relevant use of
Trello features,
practical
structure and
presentation
Excellent use of
Trello features, an
engaging structure
and presentation
with emphasis and
synthesis of all
content