Master of Business Analytics BUS5AP
La Trobe Business School
1
BUS5AP – Business Application of Analytics
Assignment 02: ‘Kanban This’ – Personas, User Stories and Acceptance Criteria
Assignment Type: Individual
Marks: 30%
Release Date: Wednesday, 13 April 2022
Due Date: Wednesday, 18 May 2022 23:55 (AEDT) – submission link on LMS
‘Kanban This’ – Personas, User Stories and Acceptance Criteria
FOCUS has accepted your business case and has asked you to commence the user-centric design and
analysis starting with the creation of personas and user stories, drawing on the needs for an analytics
platform. To ensure that you demonstrate a sound understanding of the user stories you must also
build out acceptance criteria. You have to present the outcomes of this stage to the management
team at FOCUS using a Kanban board, where you may leverage Trello as the tool of choice.
Stakeholders:
1. Executive Director
2. CEO
3. Retail Store Manager
4. Online Retail Operations Manager
5. Online Retail Finance Manager
6. Social Media Influencer – Facebook
7. Social Media Influencer – Instagram and TikTok
8. Retail Store Worker
9. External Advertising Agency
10. Customer
The tasks include, but are not limited to,
• Create 1 Persona and 2 User Stories for each stakeholder (i.e. 10 Personas and 20 User Stories).
The “Organisation Profile” document contains the profiles of four stakeholders, you may use this
as a guideline, in combination with external sources and common knowledge, to develop an
understanding of all ten stakeholders
• Develop 1 Acceptance Criterion for each User Story
• Create a free account on Trello (https://trello.com/)
• Use Trello to build out a Kanban board that materialises this exercise of creating Personas, User
Stories and Acceptance Criterion, use one card per user story
• Rationalise the configuration/naming of columns on the board, as well as the categorisation of the
cards on the board
• Using the Trello board (and MS PowerPoint if desired), you must present the findings and output
of this phase to the FOCUS management team. This takes the form of a 10-15 minute video
recording of the following. Briefly introduce Kanban and Trello, followed by how the board is
organised for this business case, and then the actual content, stakeholders, personas, user stories
and their importance in relation to the analytics solution, and the acceptance criterion. Conclude
with a summary of work completed thus far and next steps of the project.
Assignment Deliverables:
1. A 10-15 video recording as explicated above (step-by-step guide to Zoom screen recording here)
2. A shareable link to the Trello Board that you have created (https://help.trello.com/article/1024-
invite-people-by-using-a-shareable-link)
3. An optional two-page report that documents any other information that may support the
assessment.
Master of Business Analytics BUS5AP
La Trobe Business School
2

Criteria	Pass (P)	Credit (C)	Distinction (B)	High Distinction (A)
Personas and User Stories 20 marks	Minimal effort towards developing realistic, relevant and practical personas and user stories	Basic effort towards developing realistic, relevant and practical personas and user stories	Good effort towards developing realistic, relevant and practical personas and user stories	Excellent effort where personas and user stories are realistic, relevant, practical, as well as comprehensive and creative.
Acceptance Criterion 5 marks	Minimal acceptance criterion that aligns with stories	Basic acceptance criterion that aligns with stories	Good coverage of acceptance criterion that aligns with stories	Excellent acceptance criterion that aligns and validates stories
Structure and Presentation of the Trello Board 5 marks	Minimal use of Trello features, simple structure, and sparse presentation	Basic use of Trello features, good structure and presentation	Relevant use of Trello features, practical structure and presentation	Excellent use of Trello features, an engaging structure and presentation with emphasis and synthesis of all content