business analytics practices

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School of Business, IT and Logistics

ISYS3375 Business Analytics
Assessment 2: Case Study
Overview
For this assignment, you are required to submit a report on the study of the business analytics practices of a real
company or organisation.
You are required to find a company who publicly shares their data sets. The Week 1 discussion forum “Upcoming
assignments” contains library links to help you decide which company to choose.
You can choose any (or multiple) of the discussed business analytics practices in this course, particularly weeks
1-5.
Please note:
Your report must contain your own analysis and not just describe the current analysis and practices in the
company.
This means you need to show the impact of your analysis and explain new insights/ recommendations that are
based on your analysis.
Your report must explain how your analysis improved the decision making and performance of the company.
You should include recommendations and new insights based on your analyses in your report.
Assessment Type: Individual report Word limit: 2000-3000 (+/– 10%)
Due date: Sunday of Week 5 23:59 (Melbourne time)
Weighting: 35%
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Linked Learning Outcomes
CLO 3 Access relevant business data and pre-analyse the data to the exact specifications and variables
CLO 4 Examine and apply appropriate business analytic techniques and methods, to inform responsive,
evidence-based decision-making to improve performance
After completion of this assessment you should be able to:
know how to obtain, clean and analyse real data
access relevant business data and pre-analyse the data
outline the relationship of the business analytics process within the organisation’sdecision-making
process
examine and apply appropriate business analytic techniques and methods, to informresponsive,
evidence-based decision-making to improve performance.

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Assessment Details
For this assignment you are required to study the business analytics practices of a real company. You can
choose any of the discussed areas in this course from Week 1-5.
On the chosen topic and company, you are required to:
Provide background information regarding the company including size, business type, areas of
operations, competitors etc.
If you have collected the data from websites and you don’t know the company information, you can
use your report to discuss who can benefit from your analysis and who can use your analysis in
decision making.
Some useful webpages would be:
o http://www.abs.gov.au/
o http://data.gov.au/
o https://www.data.vic.gov.au/
o https://www.aihw.gov.au/
Provide detailed information about the chosen topic, including the collected data and the significance
of the problem.
Collect real data for the chosen topic, and then show the current status of the company in the
chosen topic.
Provide a solution to improve the performance.
Remember:
The report should include a comparative analysis that compares the existing and current practices with your
proposed recommendations.
Your final report must address both qualitative and quantitative aspects of the selected topics.
You should structure your report following the criteria headings below i.e. ‘Company information’, ‘Identify the
problem’ etc.

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Referencing guidelines
You must acknowledge all the courses of information you have used in your
assessments.
Refer to the RMIT
Easy Cite referencing tool to see examples and tips on how to
reference in the appropriated style. You can also refer to the
library referencing
page
for more tools such as EndNote, referencing tutorials and referencing guides
for printing.
Submission format
The report must be uploaded as a single PDF document with Excel items pasted into the document.
Upload as one single PDF file via the assignments submission page within Canvas.

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Academic integrity and plagiarism
Academic integrity is about honest presentation of your academic work. It means acknowledging the work of
others while developing your own insights, knowledge and ideas.
You should take extreme care that you have:
Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have
quoted (i.e. directly copied), summarised, paraphrased, discussed or mentioned in your
assessment through the appropriate referencing methods,
Provided a reference list of the publication details so your reader can locate the source if
necessary. This includes material taken from Internet sites.
If you do not acknowledge the sources of your material, you may be accused of plagiarism because you have
passed off the work and ideas of another person without appropriate referencing, as if they were your own.
RMIT University treats plagiarism as a very serious offence constituting misconduct.
Plagiarism covers a variety of inappropriate behaviours, including:
Failure to properly document a source
Copyright material from the internet or databases
Collusion between students
For further information on our policies and procedures, please refer to the
University website.
Assessment declaration
When you submit work electronically, you agree to the assessment declaration.
Assessment weighting and further explanations

Weight Criterion Details
2 marks Company
Information
Detailed background information of the company including size,
business type, areas of operations, competitors etc. If you have
collected the data from the websites and you don’t know the company
information, you can discuss here who can benefit from your analysis
and who can use your analysis in decision making.
5 marks Identify the
problem
Clearly explain the problem and assumptions. Clarity and
comprehensiveness of the problem identification and relevance of
business analytics should be addressed. You need to explain what
your focus and aims of your analyses are and clearly state why the
analyses that you are doing are important.

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5 marks Literature review Detailed information about the chosen topic using journal articles,
books etc. Why is this topic chosen? Current status of the topic in the
selected company. Here you can look for some articles related to
your problem to further discuss the problem or techniques to seehow
other people used business analytics to address similar problems.
For example, if you are looking at predicting the number of
passengers for an airline, you can search in published articles to see
how others used analytical methods for doing prediction of number of
passengers.
4 marks Data Collection The comprehensiveness of the data collected for the project analysis.
You are required to collect real data for the chosen topic. Students
should use different resources for collecting data: internet, company
reports, etc. You can collect the data from the organisation or
company that you know, or you can search to find some data online.

 

9 marks Analysis and
Discussion
Show all analysis based on the collected data. Compare the current
situation and your findings. Here make sure you use the techniques
and principles that you learned in our course correctly. To compare
with the current situation, you may discuss if your analysis is not
used in decision making what would be the consequence (therefore,
here you need to show the impact of your analysis). You can apply
one or multiple techniques that we had in business analytics course.

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4 marks Recommendations Discuss the practical implications of the solution and how to improve
the overall performance. Here you need to provide some
recommendations based on your analyses and explain how your
analyses can improve the decision making and performance.
6 marks Overall
presentation of
the assignment
Clarity of presentation and the sequence of the topics, including:
Correct referencing (not including in word count limitations)
Executive summary
Table of contents (not including in word count limitations)
List of figures/tables (not including in word count limitations)
Page numbering
Cover sheet (not including in word count limitations)
Appendix (if any)
35 Marks Total

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Criteria Ratings Pts
HD D CR P N
Criterion 1
Company Information
Provided all detailed
information
requested in the
detail criteria. The
section is well
explained and it is
clear.
Provided almost
most of the detailed
information
requested in the
detail criteria. The
section is well
explained and it is
clear.
Provided several
detailed information
requested in the
detail criteria. The
section contains
necessary
information.
Provided some
detailed information
requested in the
detail criteria. The
section contains
some useful
information.
Not provided or the
provided information
is not relevant and
useful.
2.0 to >1.59 Pts 1.59 to >1.39 Pts 1.39 to >1.19 Pts 1.19 to >0.99 Pts 0.99 to >0 Pts 2.0
Criterion 2
Identify the problem
Provided all detailed
information
requested in the
detail criteria. The
section is well
explained and it is
clear.
Provided almost
most of the detailed
information
requested in the
detail criteria. The
section is well
explained and it is
clear.
Provided several
detailed information
requested in the
detail criteria. The
section contains
necessary
information.
Provided some
detailed information
requested in the
detail criteria. The
section contains
some useful
information.
Not provided or the
provided information
is not relevant and
useful.
5.0 to >3.99 Pts 3.99 to >3.49 Pts 3.49 to >2.99 Pts 2.99 to >2.49 Pts 2.49 to >0 Pts 5.0
Criterion 3
Literature Review
Provided all detailed
information
requested in the
detail criteria. The
section is well
explained and it is
clear.
Provided almost
most of the detailed
information
requested in the
detail criteria. The
section is well
explained and it is
clear.
Provided several
detailed information
requested in the
detail criteria. The
section contains
necessary
information.
Provided some
detailed information
requested in the
detail criteria. The
section contains
some useful
information.
Not provided or the
provided information
is not relevant and
useful.
5.0 to >3.99 Pts 3.99 to >3.49 Pts 3.49 to >2.99 Pts 2.99 to >2.49 Pts 2.49 to >0 Pts 5.0

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Criterion 4
Data Collection
Provided all detailed
information
requested in the
detail criteria. The
section is well
explained and it is
clear.
Provided almost
most of the detailed
information
requested in the
detail criteria. The
section is well
explained and it is
clear.
Provided several
detailed information
requested in the
detail criteria. The
section contains
necessary
information.
Provided some
detailed information
requested in the
detail criteria. The
section contains
some useful
information.
Not provided or the
provided information
is not relevant and
useful.
4.0 to >3.19 Pts 3.19 to >2.79 Pts 2.79 to >2.39 Pts 2.39 to >1.99 Pts 1.99 to >0 Pts 4.0
Criterion 5
Analysis and Discussion
Provided all detailed
information
requested in the
detail criteria. The
section is well
explained and it is
clear.
Provided almost
most of the detailed
information
requested in the
detail criteria. The
section is well
explained and it is
clear.
Provided several
detailed information
requested in the
detail criteria. The
section contains
necessary
information.
Provided some
detailed information
requested in the
detail criteria. The
section contains
some useful
information.
Not provided or the
provided information
is not relevant and
useful.
9.0 to >7.19 Pts 7.19 to >6.29 Pts 6.29 to >5.39 Pts 5.39 to >4.49 Pts 4.49 to > 0 Pts 9.0
Criterion 6
Recommendations
Provided all detailed
information
requested in the
detail criteria. The
section is well
explained and it is
clear.
Provided almost
most of the detailed
information
requested in the
detail criteria. The
section is well
explained and it is
clear.
Provided several
detailed information
requested in the
detail criteria. The
section contains
necessary
information.
Provided some
detailed information
requested in the
detail criteria. The
section contains
some useful
information.
Not provided or the
provided information
is not relevant and
useful.
4.0 to >3.19 Pts 3.19 to >2.79 Pts 2.79 to >2.39 Pts 2.39 to >1.99 Pts 1.99 to >0 Pts 4.0

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Criterion 7
Overall presentation of the
assignment
Provided all detailed
information
requested in the
detail criteria. The
section is well
explained and it is
clear.
Provided almost
most of the detailed
information
requested in the
detail criteria. The
section is well
explained and it is
clear.
Provided several
detailed information
requested in the
detail criteria. The
section contains
necessary
information.
Provided some
detailed information
requested in the
detail criteria. The
section contains
some useful
information.
Not provided or the
provided information
is not relevant and
useful.
6.0 to >4.79 Pts 4.79 to >4.19 Pts 4.19 to >3.59 Pts 3.59 to >2.99 Pts 2.99 to >0 Pts 6.0
Total: 35 pts