Australian Financial Review Magazine

2 0 1 8 M E D I A K I T
The Australian Financial Review Magazine is Australia’s pre-eminent
monthly inserted magazine. We cover matters of style with substance,
and issues of substance with style. That’s not just us talking; it has
been voted best newspaper inserted magazine for five years running, 2013,
2014, 2015, 2016 and 2017 at the Australian Magazine Awards.
Since its launch in 1995,
AFR Magazine has maintained an unparalleled
reputation for combining gravitas and glamour in its coverage of business,
politics, travel and leisure, food and wine, sport, health, design, fashion,
watches, jewellery and the arts. It includes authoritative profiles by Australia’s
leading writers and pioneered the reporting of luxury brands in Australia.
AFR Magazine has upped the ante on high quality journalism as well
as setting the benchmark for innovative contemporary magazine design,
featuring award-winning photography and illustration.
AFR Magazine delivers its unique offering to an AB readership that demands
the best; these are the consumers of goods and services at the premium
end of the market.
The magazine, which is printed on quality gloss stock, is inserted into
The Australian Financial Review newspaper on the final Friday of each
month (Power is an exception, publishing on the first Friday in October.
A pre-Christmas Summer edition is also published in mid-December).
MIXING BUSINESS WITH PLEASURE
OVERVIEW
AFR MAGAZINE 2
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for
the 12 months ending October 2017; **ABC September 2017;
^Business Elite Australia Survey, 2014
Women’s Fashion Magazines include: Elle, Harper’s Bazaar, InStyle,
Marie Claire, Vogue Australia, Frankie. Men’s Lifestyle Magazines
include: Inside Sport, Men’s Health, Men’s Fitness, GQ. Business and
Airline Titles include: Time, Qantas, Virgin Australia Voyeur, Jetstar,
The Monthly.
MEDIA HABITS*
87%
of AFR Magazine readers do not
read women’s fashion magazines.
82% of readers do not read mens
lifestyle magazines.
61% of readers do not read business
and airline titles.
WATCHES AND JEWELLERY^
AFR Magazine reaches 61% of senior
executives who intend to purchase
a luxury watch in the next 12 months.
AFR Magazine senior executive
readers are
30% more likely than
average to intend to purchase fine
jewellery in the next 12 months.
READERSHIP
163,000*
CIRCULATION
55,817**
MALE
77%*
FEMALE
23%*
A SOCIAL GRADE
56%*
AB SOCIAL GRADE
78%*
AVG. PERSONAL
INCOME
$102k*
AVG. VALUE OF
INVESTMENTS
$805k*
FASHION^
Readers spent an average of $2.6k
on business wear in the last year.
Readers spent an average of
$2.4k
on casual wear in the last year.
91% of readers say they are prepared
to pay more for quality.
Readers are
20% more likely than
the average senior executive to
agree “I consider myself to be
style-conscious”.
POWER^
AFR Magazine reaches:
44% of C-Suite executives.
41% of senior business executives
who are IT decision makers.
Senior business decision makers
responsible for a combined
$52 billion in annual business
expenditure.
AUDIENCE
PROFILE
AFR MAGAZINE 3
S U M M E R 2 0 1 7
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending October 2017; ^Business Elite
Australia Survey, 2014
Women’s Fashion Magazines include: Elle, Harper’s Bazaar, InStyle, Marie Claire, Vogue Australia, Frankie. Men’s Lifestyle
Magazines include: Inside Sport, Men’s Health, Men’s Fitness, GQ. Business and Airline Titles include: Time, Qantas, Virgin
Australia Voyeur, Jetstar, The Monthly.
FINANCE/INVESTMENTS*
AFR Magazine readers are
investment savvy.
87% more likely to have a Self
Managed Super fund.
Average value of their investment
portfolio is
$805k.
AUTO*
Readers are 57% more likely than
the general population to want a
SUV/4WD/4X4 or a Wagon.
Readers are willing to spend more than
$37k on their next car purchase.
PROPERTY*
AFR Magazine readers are 16% more
likely to be home owners.
They are
75% more likely to have
investments over 500k.
AFR Magazine reaches 44%
of all senior business executives
who are real estate business
decision makers.^
AUDIENCE
PROFILE
AFR MAGAZINE 4
FRONT
A lively introductory section where you
meet the kinds of company we keep:
the innovators, the creative leaders,
the style gurus. Front works as a taster
for all that follows in the wide world of
the
AFR Magazine.
FASHION
Leading stylist Virginia van
Heythuysen sources luxury brands and
exclusive, contemporary clothes and
accessories to create a narrative for
the magazine’s impeccably styled and
photographed fashion pages.
OBJECTS
A top-end product section that
showcases the latest objects of desire
from high-tech to high-luxe or simply
fun, compiled and photographed by
Frances Mocnik.
HUME
International Fashion Editor Marion
Hume contributes an informed and
lively column covering ideas, trends
and issues in the fashion business.
Based in London and a regular at the
northern hemisphere fashion shows,
Hume also profiles major industry
figures throughout the year.
WATCH
Australian Financial Review watch
editor Bani McSpedden is the region’s
most authoritative writer on matters
horological. In his monthly column,
McSpedden trains the loupe on the
people, products and trends that
keep things ticking. He also helms our
biannual Watch inserted magazines
and our Women’s Watch Special in May.
JEWEL
A monthly page to lust over, we look
at the best the jewellery sector has
to offer, from high end creations by
the world’s top luxury maisons to
innovative local artisans. Visually
sumptuous, this leads into our annual
Jewellery special in December.
EACH MONTH
SEC TIONS
AFR MAGAZINE 5
DESIGN
Design editor Stephen Todd assesses
the latest products, trends and thinking
from the creative coalface. His brief
spans everything from art, architecture
and furniture design to gardens, homes
and lighting. As a former long-time
resident of Paris, Todd brings a global
perspective to his beat, which culminates
in his Best Designs of 2018 in Summer.
FOOD
Preeminent food writer Jill Dupleix
covers the tasty side of life, infusing
her snippets on new dishes, hot
restaurants, crockery and trends with
a premium and decidedly international
flavour. On top of her monthly column
Dupleix helms our July Food & Wine
issue.
DRINKS
Our monthly drinks page covers the
best the Australian and international
drinks sector serves up, from top shelf
wines and champagnes to artisanal
spirits, authored by the best writer in
the business, Max Allen. We talk to the
makers, taste and assess their product
and report on trends before you’ve
noticed them.
BOOKS
Books writer Nicole Abadee reads the
best new releases in fiction, non-fiction
and illustrated books from Australia
and abroad, then assesses which of
those you should know about – and read.
Each month Abadee also interviews
a prominent person on their reading
habits, and at year’s end compiles
Best Books 2018.
TRAVEL
Sophisticated Traveller editor Fiona
Carruthers covers luxury travel in all
its forms, from reports on the best,
newest and hippest places to eat,
drink and stay both here and abroad,
to new developments in air travel and
profiles of the travel industry’s most
influential people.
OTHER PASSIONS
This long-running and much loved
back-page column identifies people
from the worlds of business, politics
and the arts whose off-duty pursuits.
EACH MONTH
SEC TIONS
AFR MAGAZINE 6
FEBRUARY
INNOVATION
We go behind the buzz word to look
at some of the most interesting change
agents operating in Australia and
beyond, and train our crystal ball on
the developments that are changing
the world.
MARCH
ARTS & CULTURE
Some of the most creative people
operating on the national and
international arts scenes are profiled
in this visually sumptuous, intellectually
and emotionally satisfying issue. It
also provides an in-depth look at some
of the globe’s most intriguing cultural
developments and trends.
APRIL & SEPTEMBER
FASHION
Helmed by international fashion editor
Marion Hume and stylist Virginia van
Heythuysen, these much-loved issues
are always ahead of the pack, and are a
must-read for anyone interested in
fashion. We profile the industry leaders
you should know about, flag key
trends for the coming year and
analyse the ways in which what we
wear continues to evolve. Needless
to say, we also feature a lot of very
stunning creations.
MAY
PHILANTHROPY LIST AND
WOMEN’S WATCH SPECIAL
This issue includes the definitive list of
the country’s top philanthropic givers,
plus a women’s watch special written
and edited by our peerless watch editor,
Bani McSpedden. Long outnumbered by
men’s timepieces, women’s watches
have come into their own in recent
years, with the release of wonderful
embellishment and complications. We
celebrate the best of them, with a
particular focus on the outstanding
releases from the first quarter Geneva
and Basel fairs. The May issue also
includes a travel component to whet
readers’ appetites for that mid-winter
break, overseen by Fiona Carruthers,
editor of our quarterly sister publication
Sophisticated Traveller.
JUNE
WEALTH & RICH 200
This issue includes as an inserted
magazine the definitive annual
snapshot of Australia’s wealthiest
people, the Financial Review Rich 200.
The magazine tracks the changing
face of wealth in Australia – who has
it and what they are doing with it –
and charts shifting attitudes to
everything from philanthropy and
luxury to work and play.
MARCH 2017
T H E A R T S I S S U E
The serious business of
making people laugh
FUNNY
MONEY
Em Rusciano Dance Liam Scarlett / Art Tracey Moffatt / Theatre Michael Cassel
DECEMBER 2017
Cool Japan
Tokyo’s creative genius
Elon Musk’s battery bet
South Australia flicks the switch
Passport to prosperity
Australian tech tackles India
9-PAGE
JEWELLERY
SPECIAL
By Fiona Carruthers
FRANCIS FORD
COPPOLA
“Business and art – it’s all timing.”
AT HOME WITH
SIGNATURE ISSUES
FEATURES
AFR MAGAZINE 7
JULY
FOOD & WINE
This issue celebrates those behind the
meals, wines, spirits, venues, designers,
crockery, glassware and kitchen
implements on everyone’s lips in 2018.
With contributions from the AFR’s food
writer Jill Dupleix and the
Financial
Review’s
drinks writer, Max Allen, as
well as other experts in the field, it is
one to savour.
AUGUST
WATCH
This issue features an inserted magazine
that treats watchmaking as the serious
business it has become, catering to
industry insiders and watch lovers alike.
Watch is edited by the region’s preeminent horological commentator, Bani
McSpedden, who is watch editor for
The
Australian Financial Review
and
watch-next.com. The August issue also
includes features from a wide range of
sectors and, like May, a compelling
travel component helmed by
Sophisticated Traveller editor Fiona
Carruthers.
OCTOBER
POWER
The one that everyone in Canberra
wants to be in, this flagship issue ranks
Australia’s most significant players
across the political, business and
cultural arenas, as well as across a host
of sectors from sport and property to
information technology, law and
banking. In so doing it presents a
snapshot of power in 2018. We also cast
our analytical gaze more widely, looking
at the trends sweeping the globe and
putting unexpected players into
positions of power. Given what is
happening around the world, this is one
not to miss.
NOVEMBER
YOUNG RICH AND INNOVATORS
The Young Rich and Innovators issue
will include the Young Rich list
(Australia’s 100 wealthiest people aged
40 and under) as a centre bound
supplement. The main book will feature
profiles of some of the young
entrepreneurs who are on the list. The
issue will also include pieces about the
best in innovation, drawing upon the
businesses run by our Young Rich
listers, as well as further afield.
DECEMBER
CHRISTMAS ISSUE: JEWELLERY
SPECIAL & WINE GUIDE
If you love bling and all things beautiful,
this issue is for you. The annual
jewellery special looks at some of the
most fascinating jewellers working
today and previews the best of the preChristmas releases, from big luxury
houses and independent artisans
alike. It also includes Max Allen’s muchanticipated annual top 20 wines, a
rip-out-and-keep guide to your preChristmas bottle shop visit.
SUMMER
WATCH & BEST DESIGNS,
BEST BOOKS & BEST
SUMMER DRINKS
This issue includes the third of our
authoritative annual Watch inserts,
which brings the most exciting new
timepieces to the attention of our
cashed-up readers just in time for
Christmas. The Summer issue also
includes design editor Stephen Todd’s
assessment of the best designs of 2018,
books writer Nicole Abadee’s take on
the masterpieces to stockpile for
summer and wine writer Max Allen’s
tasting notes on the best drinks for the
festive period.
SEPTEMBER 2017
T H E FA S H I O N I S S U E
How resort wear became the hottest thing in fashion
By Katarina Kroslakova
BATTLE FOR THE BEACH
Plus Hidden above Hermès / The designer who trumped the fashion world / Remaking Hugo Boss
APRIL 2017
T H E F A S H I O N I S S U E
MY
ISLAND
HOME
Lang Walker’s Fijian gamble
By Fiona Carruthers
plus
MARION HUME on José Neves.Farfetch / Johnny Coca.Mulberry / Ian Rogers.LVMH
SUMMER 2017
THE YEAR’S BEST BOOKS WHERE TO TRAVEL IN 2018 MAX ALLEN’S FAVOURITE FIZZ
+
WATCH
MAGAZINE
“I didn’t cry
at the time.
I cried all those
years later.”
The battle for love that
Harry Triguboff could not win.
By Geoff Winestock
SIGNATURE ISSUES
FEATURES
AFR MAGAZINE 8
PRODUCTION INFORMATION
Published: Last Friday of every month,
except pre-Christmas.
For advertising information, please contact:
Angela Tesoriero on
Phone: (02) 9282 1939 or
Email: [email protected]
Centrespread and IFC may be pre-empted by
creative production executions.
TECHNICAL SPECIFICATIONS
AFR Magazine accepts advertising material
in digital format only.
Please refer to the specification page at
adcentre.com.au/ad_specs/afr-magazine/
ADVERTISING MATERIAL
CONTACT & DELIVERY
Advertising Production Unit
Fairfax Media, Level 3, 1 Darling Island Road,
Pyrmont NSW 2009
Phone: 02 9282 3322
Email: [email protected]

FINANCIAL REVIEW MAGAZINE ADVERTISING RATES
FREQUENCY Casual 3x 6x 9x 12x 15x 18x 21x 24x
Double Page Spread $33,300 $32,800 $32,350 $31,850 $31,450 $31,050 $30,500 $30,150 $29,700
Double Page Spread INC GST $36,630 $36,080 $35,585 $35,035 $34,595 $34,155 $33,550 $33,165 $32,670
Full Page $17,500 $17,250 $17,100 $16,800 $16,450 $16,250 $16,100 $15,900 $15,550
Full Page INC GST $19,250 $18,975 $18,810 $18,480 $18,095 $17,875 $17,710 $17,490 $17,105
1/2 Page $10,800 $10,650 $10,550 $10,400 $10,200 $10,000 $9,800 $9,700 $9,500
1/2 Page INC GST $11,880 $11,715 $11,605 $11,440 $11,220 $11,000 $10,780 $10,670 $10,450
Junior Page $9,950 $9,800 $9,700 $9,550 $9,350 $9,250 $9,100 $9,000 $8,900
Junior Page INC GST $10,945 $10,780 $10,670 $10,505 $10,285 $10,175 $10,010 $9,900 $9,790
1/3 Page $9,200 $9,000 $8,900 $8,800 $8,650 $8,500 $8,400 $8,300 $8,200
1/3 Page INC GST $10,120 $9,900 $9,790 $9,680 $9,515 $9,350 $9,240 $9,130 $9,020

 

POSITION LOADS
1st Inside Front Cover Spread 40%
2nd Inside Front Cover Spread 35%
3rd, 4th Inside Front Cover Spread 30%
1st Right Hand Page 40%
2nd Right Hand Page 35%
3rd, 4th, 5th Right Hand Page 30%
6th, 7th, 8th, 9th Right Hand Page 25%
1st, 2nd Left Hand Page 30%
3rd, 4th, 5th, 6th Left Hand Page 15%
On Contents 30%
Opposite Contents 40%
Opposite Contents 2 30%
1st Double Page Spread After Contents 25%
2nd Double Page Spread After Contents 20%
Right Hand Page 15%
Centre Spread 30%
Inside Back Cover 20%
Outside Back Cover 50%
Gatefolds 40%
Other 15%

 

INSERT RATES (SINGLE SHEET) QUANTITIES
National $27,550 143,000
National INC GST $30,305
NSW/Canberra $11,590 61,000
NSW/Canberra INC GST $12,749
VIC/TAS $7,220 37,000
VIC/TAS INC GST $7,942
QLD $3,458 19,350
QLD INC GST $3,804
SA $1,235 6,000
SA INC GST $1,359
WA $1,938 10,150
WA INC GST $2,132
NZ $760 5,300
NZ INC GST $836

 

FINANCIAL REVIEW MAGAZINE DEADLINES 2018
Edition On Sale Booking Material Cancellation
FEBRUARY Fri, 2 Feb 2018 Fri, 22 Dec 2017 Fri, 5 Jan 2018 Fri, 20 Oct 2017
MARCH Fri, 23 Feb 2018 Fri, 12 Jan 2018 Thur, 25 Jan 2018 Fri, 10 Nov 2017
APRIL Fri, 6 Apr 2018 Fri, 23 Feb 2018 Fri, 9 Mar 2018 Fri, 22 Dec 2017
MAY Fri, 27 Apr 2018 Fri, 16 Mar 2018 Thur, 29 Mar 2018 Fri, 12 Jan 2018
JUNE Fri, 25 May 2018 Fri, 13 Apr 2018 Fri, 27 Apr 2018 Fri, 9 Feb 2018
JULY Fri, 29 Jun 2018 Fri, 18 May 2018 Fri, 1 Jun 2018 Fri, 16 Mar 2018
AUGUST Fri, 27 Jul 2018 Fri, 15 Jun 2018 Fri, 29 Jun 2018 Fri, 13 Apr 2018
SEPTEMBER Fri, 31 Aug 2018 Fri, 20 Jul 2018 Fri, 3 Aug 2018 Fri, 18 May 2018
OCTOBER Fri, 5 Oct 2018 Fri, 24 Aug 2018 Fri, 7 Sep 2018 Fri, 22 Jun 2018
NOVEMBER Fri, 26 Oct 2018 Fri, 14 Sep 2018 Fri, 28 Sep 2018 Fri, 13 Jul 2018
DECEMBER Fri, 30 Nov 2018 Fri, 19 Oct 2018 Fri, 2 Nov 2018 Fri, 17 Aug 2018
PRE XMAS Fri, 14 Dec 2018 Fri, 2 Nov 2018 Fri, 16 Nov 2018 Fri, 31 Aug 2018

Rates effective from 1 January – 31 December 2018
Booking Deadline:
6 weeks prior to publication date
Material Deadline:
4 weeks prior to publication date*
Cancellation Deadline:
9 weeks prior to publication date
*Watch Magazine specs differ from the main book,
available upon request
ADVERTISING RATES & DEADLINES
AFR MAGAZINE 9
AFR Magazine has achieved a strong position in the media landscape.
The magazine’s advertising sales team is committed to providing clients and their
agencies with a creative and comprehensive service.
NSW/VIC
Head of Luxury
Nerissa Corbett
Tel: (02) 9282 2096
[email protected]
Tessa Maughan
Junior Brand Manager, Luxury
Tel: (02) 9282 2252
[email protected]
QLD
QLD State Director
Jodie Bignall
Tel: (07) 3835 7530
[email protected]
SA/NT
State Advertising Manager
Brad Barber
Tel: (08) 8210 1112
[email protected]
WA
State Advertising Manager
Liz Molyneux
Tel: (08) 9423 8903
[email protected]
LONDON
Brett Warren
Tel: +44 (0) 20 7099 7992
[email protected]
EUROPE
Robert Logan
Tel + 44 (0) 208 579 4836
[email protected]
NEIL BOWMAN
Tel + 649 419 0561
[email protected]
NEW YORK
Conover Brown
Tel + 212 213 8383
[email protected]
HONG KONG
Zinnia Yu
Tel: + 852 2516 1515
[email protected]
JAPAN
Manami Morishita
Tel: + 81 3 3584 6420
[email protected]
SINGAPORE
Peggy Thay
Tel: + 65 6836 2272
[email protected]
Dubai
Komal Jadhwani
Tel: + 9714 342 2112
[email protected]
AFR MAGAZINE SALES
CONTAC TS
AFR MAGAZINE 10