COM259e: Creative Advertising and Copywriting Tutor-Marked Assignment 1 July 2017 Liang Shuhui Q1510639 Table of Contents 1. Laundry detergent 3 1.1 Indicate the adâ€™s main objective. 3 1.2 Examine the target audience of the ad. 3 1.3 Suggest how the ad can be improved upon. 4 2. Perfume 5 2.1 Indicate the adâ€™s main objective. 5 2.2 Examine the target audience of the ad. 5 2.3 Suggest how the ad can be improved upon. 6 3. Wearable technology 7 3.1 Indicate the adâ€™s main objective. 7 3.2 Examine the target audience of the ad. 7 3.3 Suggest how the ad can be improved upon. 8 4. National defence 9 4.1 Indicate the adâ€™s main objective. 9 4.2 Examine the target audience of the ad. 10 4.3 Suggest how the ad can be improved upon. 10 References 11 â€ƒ 1. Laundry detergent Figure1.1 Tide: Leopard. (Sources: Adeevee, 2014). 1.1 Indicate the adâ€™s main objective. The main aim of this advertisement was to make people aware of the power of detergent. Thus Leopard denotes the power and Tide were successful in delivering the message in the simple and clean manner. The advertisement explains all the content in just one line which says â€˜Removes stains in one goâ€™. The effect of laundry detergent is wonderfully explained, the detergent could even clean the marks over Leopardâ€™s body then it would surely work with the clothes as well. The skin of Leopard is treated as clothes in this particular print advertisement. 1.2 Examine the target audience of the ad. The target audience is specifically the house manager who uses to make such purchases. The home makers always demand authenticity and the powerful thing which could clean the stain in one go. It could also focus on working women who need something automatic and easy to use. Thus, the tide is for them because such ladies need to manage house as well and cannot compromise on the cleanliness issue. 1.3 Suggest how the ad can be improved upon. It could have been made more realistic by using something that could be believable as Leopard mark cannot be removed and this may give a sense of fakeness to the target audience. Instead of only Leopard, the shirt possessing the similar image with a stain and before-after picture of the same could have been used to depict the reality and increase the belief of people towards tide. â€ƒ 2. Perfume Figure1.2 Print ad of Yardley London (Source: Fragrantica, 2017). 2.1 Indicate the adâ€™s main objective. The message depicted in the print advertisement is quite simple and clear. The aim is to grab the attention of females in order to choose Yardley as their fragrance to be remembered. Also, the confidence and decency are been depicted from the advertisement which conveys the message for ladies to be confident and feel the inner beauty to look more confident and graceful. 2.2 Examine the target audience of the ad. The target audience is clearly defined in the print advertisement. The perfume targets the female section of society especially the young ladies about 25. Though Yardley is available for men as well for particular advertisement it focuses on a female. Also the advertisement targets over the enthusiasm and independence of women in the world. It depicts the perfection of women and comparing Yardley with perfection. 2.3 Suggest how the ad can be improved upon. The advertisement is sweet and simple directly delivering the message but more elements could have added within to describe the product quality. More people may have added to show the popularity and impact of the fragrance on people. Also, the background could be made of some open field and flowers around elucidating the flowery fragrance (Blogspot, 2012). â€ƒ 3. Wearable technology Figure1.3The Samsung Galaxy Gear VR advertisement (Source: Bright, 2017). 3.1 Indicate the adâ€™s main objective. The objective of advertisement is to believe in one self and determining what the one has to achieve. The product takes the person into the virtual world and lets them attain the heights. The aim is to make people understand that they should have self-confident and set the high objective. There is no power which can stop a person from dreaming and embracing the opportunity to avail the opportunity and grab success as the ostrich in the ad did. Though ostrich is the birds that cannot fly determination can make anything possible. 3.2 Examine the target audience of the ad. The target audience for this product is mainly the youngster who need to connect with their devices. These are mostly the person under the age of 25 who believes in virtual reality. Also, the advertisement is concentrating over those youngsters only who are passionate and should dream big and work in the direction of it by setting up the goal. The dream filled eyes of ostrich depict the goal and dream that youngsters carry within the mind and flight is the accomplishment of those goals (Purkis, 2016). 3.3 Suggest how the ad can be improved upon. The message given through advertisement was beautifully portrayed but still, it was away from the reality. It signifies the virtual world which exists only in dreams. Also, the advertisement states that the handset was simply loitering on the table in the sun but the reality is there are chances that lenses could get damaged in the sun rays, also it affects the eyes of young ones which were not shown adequately in the ad. Has the entire advertisement have been shot in the night the similar message must have conveniently delivered (Lang, 2015). â€ƒ 4. National defence Figure1.4Our every day is defending (RSN Television Commercial 2015). (Source: Ministry of defence Singapore, 2015). 4.1 Indicate the adâ€™s main objective. The main objective of this video advertisement is to pay tribute to the Singapore Navy and making people realise that behind the ravishing smile and cheerful laugh there exists the support of sweat and blood of the army. The relaxed and calm nights of people are the result of sleepless nights of Singapore Navy. The citizens are together with their families only because the navy soldiers over the boundaries have left their families. Thus, the aim is to make people realise their importance and obey them. 4.2 Examine the target audience of the ad. The target audience is the entire population of Singapore. It is not any sales promotional advertisement to attract the consumer it is rather a step towards promoting the efforts of the navy and making people aware of the sacrifices they do and the selfless acts performed by them to provide the safety on their own risk of life. Also, the target audience is young people of the country, encouraging them to choose navy as the career to gain respect from the entire country as well as position in the society and among peers (Mindef, 2017). 4.3 Suggest how the ad can be improved upon. The advertisement is so perfect that improvisation is not required but if the certain measures have to be taken they could be that in one portion children were shown playing the video game which affects the mentality of children and their goals may get diverted as video games are no doubt good for entertainment but it leaves a high impact on their eyes which is not a decent message for the students and to get admitted in army the eye sight of individual has to be perfect without any damage to the retina, therefore that section could have been avoided or amended with something good like playing in the park with toy gun. â€ƒ References Adeevee. (2014). Tide: Leopard, Zebra, Dog. Viewed on 30th August 2017. . Blogspot. (2012). Beauty in the mirror. Viewed on 30th August 2017. . Bright. K. (2017). Augmented and virtual reality in construction: An interview with Harry Molyneux. Viewed on 30th August 2017. . Fragrantica. (2017). Bond St Yardley for women. Viewed on 30th August 2017. . Lang. B. (2015). 3 Important warnings for new gear VR users. Viewed on 30th August 2017. . Mindef. (2017). Our Everyday is defending yours. Viewed on 30th August 2017. . Ministry of defence Singapore. (2015). Our every day is defending yours. Viewed on 30th August 2017. . Purkis. Z. G. (2016
). Samsung Galaxy S7 launch targets VR. Viewed on 30th August 2017. . Roucel. (n.d.). Perfume quotes. Viewed on 30th August 2017. . Tide. (2017). About us. Viewed on 30th August 2017. < https://tide.com/en-us/about-tide/about-us>.