Assessment 3: E-Business plan – Report and presentation (35%)
Report: 2,500 words +/–10%
Presentation: 10 minutes +/–10% (create a video).
Due date: Week 10:
This assessment is a mandatory submission, which means that in order to pass this unit of study, you must submit this assessment.
For this assignment, you will be working in groups to develop an E-Business plan for an existing organisation of your choice. Your submission will be in two parts:
a group presentation.
This assessment supports unit learning outcomes 3, 4 and 5.
Working in groups of 2 to 5 members, this assignment requires your group to apply the learning from Modules 1-10 in the development of an E-Business plan for an existing organisation of your choice. You may choose any organisation to work on for this assessment, however, you must ensure that you have access to the information required to develop an E-Business plan. Please consult with your Lecturer about the appropriateness of this choice. Your submission will be in two parts:
a group presentation.
The following steps outline how this assessment should be approached.
Step 1: Form your group
Your lecturer will have assigned you to a group by Week 5.
Step 2: Choose your organisation
As a group, select the organisation for which you will develop an E-Business plan. It can be based anywhere in the world; Large or small business.
Step 3: Develop your report
Create the report, using the following structure (no. of words is provided as a guide).
Introduction – explain what your plan is all about (200 words)
Background – provide a brief summary of the new/improved E-Business initiative/the product or service/the organisation (300 words)
Analysis – includes an outline of:
Industry, market (i.e. buyers) and competitors (400 words)
Positioning, Value Proposition, Key Segments / Target Market (400 words).
Action plans and recommendations: Include areas that are relevant to your plan, such as a. Technology (hardware/software/cloud computing – SAAS model); b. Improved areas such as security/payment methods/order fulfillment/customer service); c. Marketing areas, such as website design, social media, mobile marketing, SEO and SEM, online advertising (The total no. of words for this section is 1000 words).
Conclusion (200 words)
References (use the Harvard referencing method)
Appendix (not compulsory to use).
Step 4: Create your presentation.
It should be an 8 minute narrated PowerPoint presentation with a voice-over and a maximum of ten (10) slides.
Additional considerations for the report
Note that the focus is on the development and implementation of the E-Business plan – it is not a review of an organisation’s E-Business capabilities.
Use examples and images to help explain your plan. Don’t describe things – apply the concepts.
The plan is to be 1.5 spaced (a standard 12-point font should be used).
Ensure your plan maintains an appropriate standard in writing. It should be checked for spelling, consistency and clarity of expression.
The following resources may help you to complete your assessment:
Academic research & writing (IMC 2019).
Introduction to the Harvard author-date referencing style (The University of Sydney 2021).
This assessment will be submitted through Turnitin as a .DOC or .DOCX or .PDF files.
In your submission, include a link to the location of your presentation. For example, if you upload the recording or your presentation to YouTube, include the link to the YouTube video in your submission. Also, ensure that the settings of your video enable viewing by your Lecturer.
You will find the relevant submission point on the Assessments overview page.
Please allow a 24-hour turnaround for an originality report to be generated.
Theory application and analysis.
Research and referencing.
Relevance of the content.
Presentation and communication skills.
Marking guide for report
Your work will be assessed using the following marking guide:
Assessment 3 marking guide: Report
|Theory application and analysis (45%)||The Report regurgitates the material and fails to explain the organisation’s environment using appropriate theories and/or fails to effectively use any analytical techniques.||The Report narrowly describes and only partially explains the organisation’s environment using appropriate theories; and/or superficially uses analytical techniques.||The Report moderately explains the organisation’s environment using appropriate theories, at times acceding to their description; and adequately uses analytical techniques.||The Report skilfully uses broad knowledge of theories to explain the organisation’s environment; and effectively uses analytical techniques.||The Report critically examines the organisation’s environment using appropriate theories; and comprehensively uses analytical techniques.|
|Recommendations (20%)||The Report fails to deliver the required minimum of recommendations which are also inappropriate and/or irrelevant.||The Report delivers the required minimum of recommendations which are commonplace and are often impractical and/or unrealistic.||The Report delivers up to and/or beyond the required minimum of recommendations which are mostly specific and practical.||The Report delivers beyond the required minimum of recommendations which are specific and practical.||The Report delivers well beyond the required minimum of recommendations which are specific, practical, and original.|
|Research and referencing (20%)||The Report fails to cite the compulsory source and/or to meet the required research minimum; its academic and/or popular sources are non-reputable; referencing fails to conform to the HS and/or is inaccurate and/or inconsistent; organisation-related information demonstrates limited quality/relevance.||The Report meets the required research minimum relying on the mixture of reputable and non-credible academic and/or popular sources; referencing conforms to the HS but has several inaccuracies and/or inconsistencies; information gathered on the organisation is somewhat superficial||The Report produces above the required research minimum and relies on the reputable academic and popular sources; referencing conforms to the HS but some inaccuracies and/or inconsistencies exist; information gathered on the organisation is sufficient but somewhat commonplace||The Report produces extensive research beyond the required minimum and relies on the highly-reputable academic and popular sources; referencing conforms to the HS; rare inaccuracies and/or inconsistencies exist; organisation-related information is thorough||The Report produces insightful and expansive research and relies on the academic and popular sources from highly-acclaimed publications; referencing is impeccable (no inconsistencies or inaccuracies); organisation-related information is original and comprehensive|
|Writing style/expression/structure (15%)||The Report has multiple grammar/spelling/ formatting mistakes; sentences and paragraphs are structured incorrectly.||The Report has several grammar/spelling/ formatting mistakes; sentences and paragraphs are often structured incorrectly.||The Report has minor grammar/ spelling and/or formatting mistakes; sentences and paragraphs are adequately structured.||The Report has one or no grammar/ spelling and/or formatting mistakes; sentences and paragraphs are well structured.||The Report no grammar/ spelling/formatting mistakes; sentences and paragraphs are excellently structured.|
Marking guide for presentation
Late submissions and extension requests
If you are unable to submit your case study response by the due time or experience significant issues hindering the completion of this assessment, please email the Unit Convenor immediately at [email protected]
Assessment declaration and statement of authorship
By submitting my assessments I declare that:
I have read and understood the Institute policy on assessment and academic honesty (available on the IMC Policy register (IMC, 2019), which deals with issues such as plagiarism and recycling assignments) and certify that this assignment is my own work and complies with those policies.
I hold a copy of this assignment which can be produced if the original is lost/damaged.
This assessment is my original work and no part of it has been copied from any other student’s work or from any other source except where due acknowledgment is made.
No part of this assessment has been written for me by any other person except where such collaboration has been authorised by the lecturer/teacher concerned.
I have not previously submitted this work for this or any other course/unit.
I give permission for this work to be reproduced, communicated, compared and archived for the purpose of detecting plagiarism.
I give permission for a copy of my marked work to be retained by the Institute for review and comparison, including review by external examiners.
I understand that:
Plagiarism is the presentation of the work, idea, or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offense that may lead to expulsion from the Institute. Plagiarised material can be drawn from, and presented in, written, graphic and visual forms, including electronic data, and oral presentations. Plagiarism occurs when the origin of the material used is not appropriately cited.
Plagiarism includes the act of assisting or allowing another person to plagiarise or to copy my work.
Further information relating to Student Academic Integrity, including plagiarism, cheating, collusion, and other misconduct is contained in the Student Academic Integrity Policy, found on the IMC Policy register (IMC, 2019).