asked in the forums. This assessment is designed to test the

Assessment item A3 Highlights and Participation Value: 20% Due date: 29-Sep-2017 Return date: 23-Oct-2017 Length: 250 words per week Submission method options Interact2 Discussion Board Task This is an individual student assessment. Class participation is assessed by a student’s engagement in the Discussion Board facilitated by your lecturer, contributions to questions posed by the lecturer or general questions asked in the forums. This assessment is designed to test the student’s knowledge, s******s or capabilities of the materials covered during lectures and in the forums. Students are to submit each week the ‘Highlights’ of one article they have read for each topic covered from weeks 3 to week 10. ‘Highlights’ are a short collection of bullet points that convey the core findings and provide readers with a quick textual overview of the article. Each ‘Highlight’ will be limited to exactly 250 words. The presentation format will be bullet points which describe the essence of the research (e.g. key learning/take-outs from the reading, results, conclusions and practical implications) and highlight what is distinctive about it. Other students are also invited to post their comments in the blog on a week by week basis. Articles must be selected from any of the following academic journals: Journal of Advertising Journal of Advertising Research International Journal of Advertising Journal of Interactive Advertising ******opean Journal of Marketing Industrial Marketing Management International Journal of Research in Marketing Journal of Marketing Journal of Marketing Research Journal of the Academy of Marketing Science Marketing Science International Marketing Review Journal of Business and Industrial Marketing Journal of Hospitality Marketing and Management Journal of Interactive Marketing Journal of International Marketing Journal of Marketing Management Journal of Services Marketing Journal of Strategic Marketing Journal of Personal Selling and Sales Management Journal of Digital and Social Media Marketing Public Relations Review Asia Pacific Public Relations Journal Journal of Public Relations Research Corporate Communications: an international journal Journal of Marketing Communications Journal of Retailing Rationale This assessment is about encouraging students to develop their ability to critical thinking and collaborative learning s******s. The intent of the assessment is designed to provide insight into Learning Objectives 1-2. That is to be able to explain and critically discuss the role of marketing communication in the overall marketing and business strategy; to be able to evaluate theoretical concepts underlying integrated marketing communications. Marking criteria Details of the marking criteria are contained below and in the Assessment Section on Interact 2 online – Assessment 3 – MKT570 Marking Criteria Presentation The ‘Highlights’ will be first posted on the Discussion Board / Forum each week from Week 3 to Week 10. The Discussion Board / Forum postings are to be submitted on each Friday by 23:59 (AEST) of weeks 3 through to 10. This will allow all students to make comments during the rest of the week week Submission methods: All posts are due at the end of Week 10 – that is by 23:59 on Friday 29th September. Just cut your Discussion Board / Forum posts and then paste them into a Word document and submit to Turnitin. This document must have a cover page and include the Assessment Name: i.e. Assessment 3, plus your Name and Student ID. Requirements Referencing For this assessment you are required to use APA referencing to acknowledge the sources that you have used in preparing your assessment. Please refer to the CSU referencing guide http://student.csu.edu.au/study/referencing-at-csu. Also refer to https://apps.csu.edu.au/reftool/apa-6 Plagiarism CSU uses Turnitin software to assist in the detection of plagiarism. Submission of this assessment requires use of Turnitin to check your work for originality prior to submission. Find more information about Turnitin and how to set up a student account. (http://student.csu.edu.au/library/integrity/referencing-at-csu/checking). Please scan the summary page in Turnitin and past into your Word assessment documentimmediately after the title page.

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