are shown in the table below).

ASSESSMENT Market property for lease(CPPDSM4013A) Student identification(student to complete) Please complete the fields shaded grey. Student number [8-digit number] State or Territory [State or Territory] Course [Registration/Representative or License program] Number of pages including this one [number] Assessment result (assessor to complete) Result — first submission (Details for each activity are shown in the table below) Competent / Not yet competent Result — resubmission (if applicable) Competent / Not yet competent   Feedback (assessor to complete) [insert assessor feedback] Before you begin Read everything in this document before you start your assessment for this subject. Instructions for completing and submitting this assessment The information and resources that can assist you in answering the questions in this assessment can be primarily sourced from the learner guide and supporting resources for ‘Market property for lease (CPPDSM4013A)’, located on your eLearning platform. You may also be required to conduct some independent research. When completing your assessment: • ensure you read each question carefully and answer all parts of the question • type your answer in the space provided • ensure you respond to the question in full and where necessary the box will expand to accommodate for your response. The answer box is not indicative of the length of your response • where relevant, make reference to your state’s specific legislation or requirements • if submitting additional pages for this assessment, ensure it is clearly labelled with your name, subject name and question number. Saving your work It is your responsibility to save a copy of your work. To do this: • download this document to your desktop • type your answers in the spaces provided • save your work regularly. Submitting the assessment When submitting your assessment, the following applies: • You must submit your completed assessment in a compatible Microsoft Word document. • Do not remove any sections of the document. • Do not save your completed assessment as a PDF. • The assessment must be completed in full before submitting it to Kaplan Professional Education. Incomplete assessments will be returned to you unmarked. • The maximum file size is 5MB. • Once you submit your assessment for marking you will be unable to make any further changes to it. The assessment marking process Once you have submitted your work: • your assessment will be marked • your results, including feedback will be provided in this document under ‘Assessment Result’ • your assessment will be returned to you on the eLearning platform for this subject. ‘Not yet competent’ and resubmissions Should your assessment be marked as ‘not yet competent’ you will be given an additional opportunity to amend your responses so that you can demonstrate your competency to the required level. Further resubmissions to this can be requested at a fee. When resubmitting: • you must address the assessor’s feedback in your amended responses • you only need to amend those sections that the assessor has indicated require resubmission • make changes to your original submission • use a different text colour for your resubmission. Your assessor will be in a better position to gauge the quality and nature of your changes. Units of competency This assessment is your opportunity to demonstrate your competency in the following unit: CPPDSM4013A Market property for lease Assessment activities The assessment consists of one (1) workplace project. Workplace project: • This workplace project consists of ten (10) questions. • You will be required to use a property of your choosing in order to respond to the questions. • Question 7 requires that you develop a marketing plan for your chosen property. If you are unable to include the plan in the area provided, you may attach it to this assessment or upload it as a separate file on the eLearning platform, ensuring it is clearly labelled with the question number. • Question 8 requires that you develop a three (3) forms of marketing material for your chosen property. If you are unable to include the plan in the area provided, you may attach it to this assessment or upload it as a separate file on the eLearning platform, ensuring it is clearly labelled with the question number. We are here to help If you have any questions about this assessment you can email us at [email protected] You can expect an answer from one of our technical advisers or student support staff. Workplace project You will need to choose a particular property to work on for this project. If you work in real estate, you may like to choose a property you have access to, or you may use the property you are living in. For this particular chosen property, complete the following activities: Question 1 Who is the target tenant market for this property and where would they originate from? Question 2 What features of the property will you promote in your marketing to the target market? Question 3 What are the benefits of those features to the target market? Question 4 What methods of marketing would you use to promote thisrental property and why? Question 5 What marketing budget would you suggest is sufficient to promote thisrental property and why? Question 6 What legislative requirements from your state will you need to take into account when marketing a property for lease, including the appropriate process for accessing the rental property to show the property to prospective tenants as applicable in your State/Territory Residential Tenancy Act? Question 7 Now you need to create a marketing plan for the rentalproperty. If you already work in real estate, you are encouraged to design your marketing plan within your preferred agency format. If you are not yet working in real estate, then you may complete the marketing plan on your own designed schedule. You will be required to demonstrate in your plan: • the allocation of a marketing budget including reasoning behind your decisions • timing of the campaign • the use of at least five marketing tools or media. Your plan must have full costs indicated, including any costs being covered by the agent.You may use local media costing.If you do not work in real estate and do not have access to advertising and promotional costs, then you may use the costs referred to in Table 2 in Topic 5. If you are unable to insert your developed marketing plan below, you may attach your marketing plan to this assessment, ensuring it is clearly labelled with your name and the question number.   Question 8 You are now required to create marketing materials for this rentalproperty.You will need to create the following three (3): • a classified advertisement for your selected property. Your advertisement must be at least eight (8) lines, including a headline, body copy, a closing statement and your personal contact details. • the copy for a window card • the copy for an internet advertisement. Ensure that your headline is emotive and reflects the criteria discussed in Topic 7 regarding how consumers scan headlines. Your body copy must include effective use of benefits as well as features. Ensure that you have a strong closing statement and your contact details. If you are unable to insert your developed advertisements below, you may attach your material to this assessment, ensuring it is clearly labelled with your name and the question number. Question 9 Describe what steps you would need to take to implement the marketing program you have designed in Question 7 above. Question 10 Explain how you would review and report on the effectiveness of this marketing plan to the landlord of the property.Ensure you cover in your response: • What evidence you would need to analyse in order to make your conclusions about the effectiveness of the marketing campaign • What alternative ma
rketing activities you would suggest if the property proves hard to lease. END OF ASSESSMENT

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