Analysing the marketing environment

Activity: Analysing the marketing environment (Micro)

Source: Whittington et al (2020, p. 64)

Whittington, Regnér, P., Angwin, D., Johnson, G., Scholes, K., Evans, J., Kerridge, C., & Johnson, G. (2020). Exploring strategy : text and cases. (Twelfth edition / Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes with the assistance of Jason Evans, Clive Kerridge.). Pearson.

 

 

 

 

 

Competitive rivalry

 

 

 

 

 

 
Potential entrants

 

 

 

 

 

 
Suppliers

 

 

 

 

 

 
Buyers

 

 

 

 

 

 
Substitutes