action plan

Complete the SD matrix. You should have a minimum of 3 long-term objectives, annual objectives, and initiatives. You need to be sure there are ties between each of the quadrants (placing x’s in the corner sections to make sure everything gets covered). After completing the matrix, you are to choose one of your improvement priorities and build it out using the Bowler and Action Plan tabs. Please highlight the initiative you selected in the matrix. The bowler you construct should be specific for the initiative you selected. The action plan should also be specific to that initiative. The action plan should have sufficient detail to provide confidence that the execution of the plan will result in achieving your initiative goals. When assigning owners in the action plan you may use a role description.

Complete the SD matrix. You should have a minimum of 3 long-term objectives, annual objectives, and initiatives. You need to be sure there are ties between each of the quadrants (placing x’s in the corner sections to make sure everything gets covered). After completing the matrix, you are to choose one of your improvement priorities and build it out using the Bowler and Action Plan tabs. Please highlight the initiative you selected in the matrix. The bowler you construct should be specific for the initiative you selected. The action plan should also be specific to that initiative. The action plan should have sufficient detail to provide confidence that the execution of the plan will result in achieving your initiative goals. When assigning owners in the action plan you may use a role description.

Owner Milestone Planned Dates 6. How Doe on Pet Mar Apr May June July Aug Sep Oct Now Doel Status 31-Jan-15 31-Jan-15 31-Jan-15 100% 100% 100% 30-Apr-15 Action Step Process Work Social Media Establish subiect matter expert on LinkedIn Evaluate process, value to interactive forums (Linkedin Expert Panel) ID best practices for posting to add value ID 1 test subject matter expert Test subject matter expert spends 30 minutes 3x/week engaging in forums for 3 month test period Evaluate ROI oftest subject matter expert – did this lead to new LinkedIn followers, is there an increase in website traffic from Linkedin? Determine if subject matter expert should continue and if new subject matter experts should be established 30 Keyword Improvement Identify applicable keywords (level) 32 Identify targeted keywords 33 Level line keywords Map new pages (WQ Line, RDO, Aqua) 31-May-15 30-Jun-16 PG PG PG 31-Oct-143 18.Nov.14 18-Nov-14 100% 100% 100% scope change SG 31-Jan-15 37 Content Strategy User Proxy development Create customer lists Create survey questions and collect responses Select key customers and schedule interviews KB KB KB KB 1 31-Dec-14 1 31-Dec-14 1 31-Dec-14 100% 100% 30% PG PG PG PG PG TS 31-Dec-14 31-Dec-14 31-Dec-14 31-Dec-14 31-Dec-14 14-Jan-15 17-Jan-15 100% Define personas Conduct task analysis Write scenarios Define use cases Define activity flows Content audit List of all pages, including dulicate sites ID page type (can be simple or complex categorization) ID content type (awareness, trigger, search, consideration, convert, stay) ID traffic (visits) ID page authority ID quality (1-5) ID duplicate content ID length (> 150 words) 24-Jan-15 100% 100% 24-Jan-15 24-Jan-15 24-Jan-15 24-Jan-15 24-Jan-15 24-Jan.15 100%