Ace Hardware is a multichannel retailer

  1. (p. 342) Ace Hardware is a multichannel retailer that integrates online and brick-and-mortar stores (because its customers gather information online and then buy in a store or vice versa).
  2. (p. 342) Upscale multichannel retailers like Williams-Sonoma use their Web sites to complement their stores (by having the different channels focus on different benefits).
  3. (p. 342) Online retailers like Zappos or Amazon try to differentiate their offering primarily by being more efficient than competitors.
  4. (p. 343) Outdoor-gear seller L.L. Bean differentiates its offering by being very focused on the specific needs of its target customers.
  5. (p. 344) The “wheel of retailing” theory says that new retailers enter the market as high-status, high-margin, high-price operators and then evolve into discount stores as competition becomes more intense.
  6. (p. 344) The development of department stores and supermarkets is explained by the “Wheel of Retailing” theory.
  7. (p. 344) The “wheel of retailing” theory fails to explain some major retailing developments, such as vending machines and convenience food stores, which did not enter the market with a low-price emphasis.
  8. (p. 344) The development of vending machines and convenience food stores is not explained by the “Wheel of Retailing” theory.
  9. (p. 344) Scrambled merchandising is carrying any product lines a store thinks it can sell profitab