AB Marketing Essentials

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U2 AB Marketing Essentials – ALL IN ONE 2020 –

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1■ CENTRAL A BEDFORDSHIR COLLEGE
Assignment Brief (RQF)
Higher National Certificate in Business
Student Name/ID Number: Unit Number and Title: Academic Year: Unit Assessor: Assignment Title: Issue Date: Submission Date: Internal Verifier Name: Date:
Unit 2 Marketing Essentials 2018 Teresa Bennett Marketing Concepts and Internal Relations/ Strategy and Application 25 February 2020 31 March 2020 Stuart McPhail 28 January 2020
Submission Format:
Part 1: The submission is in the form of a 10-minute individual Video PowerPoint presentation Video, presentation slides and speaker notes should be submitted as one copy. You are required to make effective use of PowerPoint headings, bullet points and subsections as appropriate. Your research should be referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 1,500-2,000 words, including speaker notes, although you will not be penalised for exceeding the total word limit. Part A: A briefing paper of the situational analysis research to support the marketing plan goals and objectives. Your research should be referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 1,000-1,500 words, although you will not be penalised for exceeding the total word limit. Part B: A completed marketing plan. A marketing plan template will be provided, but it is not mandatory to use this.
Prepared by. Higher Education Qualifications (NEC) Approved by I-1E0. ODAM (HE) Version 1.0 – November 2017 DCL 1 – Public (Unclassified)
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