a traditional manner. Describe ho.

Examine the experience of shopping on the Web versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices etc.). Next, shop for the item on the Web. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why? Prepare a 4-to-6-page report on your findings and also discuss with examples which items are suitable to purchase online and which are suitable to purchase offline. Criteria: o This is an individual assignment o Written report of 3-5 pages (excluding references and appendices). o Report to be of Arial, Font size 12 with 1.5’ line spacing. o quality and clarity of report – structure, content, delivery Marking Guideline:  Explain about traditional and online shopping environment. (15%)  Compare and contrast both online and traditional shopping experiences. (20%)  Explain the Advantages and Disadvantages of online and traditional shopping. (30%) 26  Explain which environment you prefer with justifications. (20%)  Summarise your answer with clear explanation. (15%)

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